Upgrade and Protect Beloved Tablet PCs with Premium Protection Films from 3M

Give tablets lifetime screen protection and benefit from privacy on-the-go

Bracknell, UK, 22 August 2011 – 3M, the diversified technology company, is now shipping its range of protection films optimised for tablet PCs and the Apple iPhone range. Users no longer need to tolerate annoying scuffs or bubbling and peeling issues associated with traditional mobile device protection films. The range from 3M’s Mobile Interactive Solutions Division (MISD) consists of two product lines; one delivers outstanding visual security from prying eyes and the other delivers vivid viewing clarity and reduced front surface reflection on the screens of today’s most popular device models. Both films feature a durable, scratch resistant coating and stay-clean edges help maintain the device’s sleek appearance over a lifetime’s service. They also have an easy on/off application, leaving no residue on removal. For more information, visit www.3M.co.uk/screenprotectors

“Our latest technology innovations address the rising requirement for premium privacy and protection of devices used by mobile workforces,” said Nick Hughes, Marketing Manager, 3M MISD. “Everyone has seen protection films before but they generally fall short of expectations over time. 3M has responded to end customer needs to deliver a simple upgrade option. Tablet owners now have access to high quality, reliable products that keep their tablet displays looking new for longer and that prevent others from viewing their personal data.

“Millions of business and consumer users will value this improved visual security and appearance in the devices they use to access mobile internet services,” he added.

3M Mobile Privacy Screen Protectors

As a cost-effective solution to the data privacy challenges of mobile working lifestyles, 3M Mobile Privacy Screen Protectors provide a clear view for the user while preventing others positioned to the side from seeing information on the display.

According to research, with physical data theft on the increase, data loss prevention tools should be employed where on-screen information is vulnerable1. In 2010, over 96 per cent of data breaches were avoidable, costing UK organisations £1.9 million on average per incident2. 3M Privacy Screen Protectors can help avoid potential data breaches by keeping confidential information visually secure. Owners can use their tablets and iPhones comfortably and safely in a public environment such as a café, restaurant or while travelling.

The Privacy Screen Protectors are touch screen compatible and have a 3M low-reflection coating and anti-scratch hard coating, providing a high level of protection for the screen and an outstanding user experience. Additionally, on certain Privacy Screen Protectors, users can choose landscape or portrait privacy depending on their preferred view when using their devices.

3M Natural View Screen Protectors

For users that want to upgrade to lifetime screen protection on their cherished tablets, 3M Natural View Screen Protectors are the ideal choice. They offer reduced front surface reflection and maintain a crystal clear image, even in bright light environments. They also provide durable resistance to scratching by coins, keys or other hazards when being carried in bags or pockets or during use. The protectors are ultra-thin and easy to apply, owing to 3M’s self-wetting adhesive. Furthermore, an anti-soiling top layer allows easy removal of fingerprints, oil, ink and permanent marker with a lint-free cloth to keep the appearance looking as new as the day it was purchased.

3M Mobile Privacy Screen Protectors and 3M Natural View Protectors for tablets and iPhones are available in pre-cut sheets to fit all of the popular device models in use today. Universal small and medium-sized films for standard screen sizes are also available.

For more information about 3M protective films, visit www.3M.co.uk/screenprotectors, or for the company’s diverse range of mobile projection, privacy and protection products, please visit www.3M.co.uk/mobileinteractive

- Ends -

3M is a trademark of 3M Company

Apple, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

RESOURCES

Images:

Natural View Screen Protectors - http://www3.3m.com/dmrweb/servlet/Album?albumName=Natural+View+Screen+Protection&albumPassword=3m

Mobile Privacy Screen Protectors - http://www3.3m.com/dmrweb/servlet/Album?albumName=Privacy+Screen+Protection&albumPassword=3m

Video Links:

Natural View Positioning Video - http://www.youtube.com/watch?v=opraJEgypAg

Natural View iPhone application - http://www.youtube.com/watch?v=9KmNcFPquTs

Natural View iPad/iPad2 application - http://www.youtube.com/watch?v=GBxZhsrUIu4

Privacy Screen iPhone application - http://www.youtube.com/watch?v=ZYsbt8r1VMY

Privacy Screen iPad/iPad2 application - http://www.youtube.com/watch?v=6YjQq2XNcms

Footnotes:

1 Verizon – Data Breach Investigations Report 2011 and Synamtec Corporation – 2010 Annual Study: UK Cost of a Data Breach

2 Verizon – Data Breach Investigations Report 2011 and Gartner – Top Five Issues and Research Agenda, 2011 to 2012: The Privacy Officer.

Beky Cann

Neesham Public Relations

Tel: 44 (0) 1296 628180

Email:   bekyc@neesham.co.uk

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Its culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better.

The $27 billion diversified technology company has, since 1902, been creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

3M employs some 80,000 people worldwide and has operations in more than 65 countries. The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing more than 3,500 people across 19 locations, including 10 manufacturing sites.

Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.

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