Today Zlatan Ibrahimovic is Launching Sportswear Brand A-Z

Paris, June 7th, 2016 - Zlatan Ibrahimovic has today unveiled A-Z, a sportswear brand with one mission - to make it possible for anyone to play sports.

”i didn’t start out with high tech gear playing on a field that was always green. I started out on a hard court outside my mom’s apartment, with a strong mindset. This mindset has taken me on a journey beyond anyone’s expectations.  It has brought me to where I am today”. - Zlatan Ibrahimovic

A-Z will initially be launched in 11 key markets including: Sweden, Norway, Finland, Denmark, Germany, Netherlands, France, United Kingdom, Austria, Spain and Italy; with more markets to follow.

”A-Z sportswear is made for training, all kinds of training. And you don’t need a lot of gear to train to train hard. All you really need is one t-shirt, one pair of shorts, one pair of shoes. And then it’s up to you. With a strong mindset you can accomplish anything you want.” - Zlatan Ibrahimovic

The launch will be live streamed at,, and at today June 7th 5:00 PM CET. Anyone can ask Zlatan questions by posting comments in the live stream feed.


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Today it’s time for the big reveal. Zlatan is launching his new sportswear brand A-Z. Stay tuned at @azsportswear #itsnotaboutthegear

For any press inquires please contact Borg & Lundell at:

Follow A-Z: Website | Facebook | Instagram | Twitter 

Behind the brand A-Z you find new company Varner Ibrahimovic.

Varner Ibrahimovic is the joint venture of Swedish football genius Zlatan Ibrahimovic and Petter Varner, head of the Norwegian clothing giant the Varner Group. History is full of chance meetings and unexpected partnerships that have enriched our world. Our goal is to make Varner Ibrahimovic one of them.