Zlatan Ibrahimovic has Launched Sportswear Brand A-Z  - Watch the Inner Voice Brand Video.

Paris, June 11th, 2016 - Zlatan Ibrahimovic has unveiled the first collection of his new sportswear brand A-Z. Watch the video from the backyards of Zlatan’s Paris, portraying the background of the athlete superstar and the birth of a new brand.

WATCH THE VIDEO: https://www.youtube.com/watch?v=GGP_eLasp74

Zlatan Ibrahimovic has announced that he is taking on the big brands with his new sportswear brand, A-Z, with the words: ”We will take over”. In the powerful brand video, ’Inner Voice’, viewers can hear Ibrahimovic chanting: 

“You will sweat, cry, scream, bleed. And if anyone criticizes your labor? Rip out their tongues and let their words be your meat.”

The video’s aesthetic is as raw as the words uttered by Ibrahimovic, with cracking mirrors and a roaring alarm getting a young athlete out of bed before the crack of dawn. The moral of the video is to never give up and to push yourself from A-Z by finding your inner voice. 

On the question of what drives Ibrahimovic in these hard moments portrayed in the video he replies: ”What I went through. All the hard work. Feeling different, from where I came. There wasn’t a lot of opportunities. But I took my opportunity. I trained harder than everybody else. I needed to be ten times better than the other ones, because of my background and because of where I came from. This is my way of giving back to all the people out there. This is the peoples brand. I am the peoples man. That is the way it is.” Asked to describe the brand in one sentence Ibrahimovic sums it up pretty nicely: ”Attitude”. 

The video was created by Forsman & Bodenfors and directed by Philippe Templeman.

LOOKBOOK & PRESSMATERIAL: https://www.dropbox.com/sh/lt58dtbq97gfyxr/AAAg3fbsaOXVGs5GSDYfKzFaa?dl=0 PASSWORD: innervoice

For any press inquires please contact Borg & Lundell at: a-z@borglundell.se .

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