5 June 2015

AB Vista is re-organising its Europe, Middle East and Africa (EMEA) sales team into four regions to support the continued expansion of its business across this critical region.

The main driver of AB Vista’s growth in EMEA is the rapid increase in the use of Quantum Blue phytase following its launch in early 2014 in the European Union.

The changes will see the EMEA team organised into four regions, led by regional sales directors: Middle East and Africa, Indian Sub-Continent, Central Eastern Europe and Former Soviet Union, and West and South Europe, which also includes South Africa.

As part of the changes, the company has appointed Mr Juan Ignacio Fernandez as sales director of the newly-established West and South Europe sales team. Mr Fernandez brings 20 years’ experience to the role, having spent most of his professional career in the commercial and technical development of feed additive businesses. He has worked for several multinational companies and his last position was in a Spanish feed additive supplier as feed specialties manager.

AB Vista’s Global Sales Director, Ari Kiviniemi, says Mr Fernandez’s appointment will support AB Vista’s expansion within the region.

“Juan Ignacio’s excellent knowledge of the sector will help us increase our resources and activities in markets where we would like to develop our business even faster,” he says.

“We believe the new, more dynamic model will enable an even more comprehensive service to customers, by having smaller geographical sales teams that know their markets inside-out.”

For more information, contact AB Vista on +44(0)1672 517 650 or info@abvista.com.


Notes to editor:

AB Vista is a global supplier of micro-ingredients for the animal feed industry.

For further press information please contact Nic Daley or Mike Keeler on +44 (0)20 8647 4467.



About Us

AB Vista is an animal nutrition technology company offering pioneering products and technical services to the global animal feed industry. Since its establishment in 2004, AB Vista has grown to be a top-three player in feed enzymes and is also one of the largest suppliers of natural betaine to the global animal nutrition industry. The company invests heavily in research and development and has a growing portfolio of products and services spanning the poultry, swine, ruminant and aquaculture sectors. AB Vista is headquartered in the UK, with regional offices located in the USA, Brazil, Singapore, Spain, India, China, Germany and Finland. AB Vista is part of AB Agri, the agricultural division of Associated British Foods, one of Europe’s largest food & retail companies with a market capitalisation of £22 billion.