Alfred Berg SE today announces that it will re-brand its operations in the Nordic region under the ABN AMRO name. The re-branding will take place in June this year, when the ABN AMRO sailing team arrives in Gothenburg at the finish of the Volvo Ocean Race.
ABN AMRO wants to give Nordic clients the best opportunity to access global markets while maintaining strong banking relationships in their own countries. ABN AMRO aims to provide clients in the Nordic region with fully integrated corporate banking, investment banking and asset management products.
Michiel de Jong , Regional Manager of ABN AMRO, said: “Previously, some clients were being served with some products out of Alfred Berg, while others were being served with products from ABN AMRO.This decision will bring all Alfred Berg and ABN AMRO activities in the Nordic region integrated under one strong and recognizable brand"
David Woods, Managing Director for Alfred Berg SE, said: “One brand will result in two advantages. It...