Charity shops rev up for Harley-Davidson® clothing collection campaign

11 February 2013

Salvation Army Trading Company Ltd (SATCoL), which operates over 150 charity shops throughout the UK, has joined forces with Harley-Davidson® to offer customers to its 31 UK dealerships a unique chance to clear out their wardrobes whilst shopping for their dream ride!

SATCoL, a trading arm of The Salvation Army, has been chosen as the partner for Harley-Davidson’s Spring Clothing Clear Out campaign. It has supplied every dealership in the UK and Ireland with a Salvation Army and Harley-Davidson jointly branded ‘re:fill’ container, which will be located in a prominent location for customers, staff and passers-by to drop their donations into. When full, local collectors from SATCoL will pick up the donations and transport them to the nearest charity shop where they will either be sold, generating profit to be gift-aided to The Salvation Army, or given to those identified by local Salvation Army centres as being most in need in the community.

SATCoL’s re:fill containers form part of the company’s ‘re:’ campaign, which also encompasses reusable ‘re:bags’, ‘re:ward’ customer loyalty cards and the gift-aid scheme ‘re:gift’. The containers are already in use in individual locations throughout the UK but the Harley-Davidson partnership is the first jointly branded company-wide scheme to utilise the containers, designed by SATCoL to provide convenient drop-off points for people wanting to donate it its charity shops.

Nick Morton, Head of Retail Operations at SATCoL, explains: “We’re thrilled that such a well known brand has chosen us to partner its Spring Clothing Clear Out project. A number of our shops already operate successful local partnerships using the re:fill containers so the next step was to roll out the scheme on a national level. Logistically, it was a simple case of adding the Harley-Davidson branding to the existing re:fill design and distributing new containers to the dealerships where the managers can easily assemble them, ready for use.

"It’s very encouraging to work with companies that wish to help their customers and staff donate unwanted clothing in a responsible way – after all, textiles are the fastest growing household waste stream and can be very harmful to the environment when thrown in the bin. Whilst we’re hoping that customers and staff get into the spirit of the scheme and help us stock our large network of charity shops, we’re also excited about the awareness this scheme will raise, both about the fantastic work The Salvation Army does and the simple ways that large organisations can make a difference to their communities and the environment.”

Allan Brownridge, Brand Manager for Parts, Accessories and General Merchandise for Harley-Davidson UK said: “Harley-Davidson is very excited to be working with The Salvation Army and encouraging our owners to give something back. We thought The Salvation Army would be a great charity to partnership with due to the great amount of work they do within the UK and how they put everything back into the community and give to those most in need through their social projects. We’re looking forward to the partnership and are looking forward to our dealerships generating lots of clothing for them! We see this partnership being the beginning of something great which will hopefully continue further than the Spring campaign.”

The Spring Clothing Clear Out campaign runs from February until the end of April at all Harley-Davidson dealerships throughout the UK and Ireland.

Profit from SATCoL shops is gift-aided to The Salvation Army to help fund its valuable work in communities throughout the UK including homelessness services, elderly care, professional addictions services, children and family services, help at emergency incidents such as flooding and much, much more. For more information on SATCoL charity shops visit

For more information on Harley-Davidson UK or to locate your nearest dealership, visit

Press enquiries

SATCoL: Sarah Newman/Rachael Whitson/Kerry O’Donnell
Absolute PR and Marketing
Tel: 01392 680740

Harley-Davidson UK: Carli Ann Smith
RBP International
Tel: 01652 688410

Notes To Editors

Salvation Army Trading Company Ltd (SATCoL) is a trading arm of The Salvation Army in the United Kingdom and the Republic of Ireland.  It was formed in 1991 and opened its first retail shop in 1993. It now operates a network of more than 140 shops throughout the UK, which offer people in local communities the chance to purchase clothing and other items at affordable prices. Profit from these shops is gift-aided to The Salvation Army and help to fund its charitable work in the UK. SATCoL was established to create jobs, to benefit the environment and, through profitable trading to help fund The Salvation Army’s work in the United Kingdom. Registered Company number 2605817

SATCoL also operates a Clothing Collection Scheme, which has become the largest textile recycling operation in the United Kingdom.

The Salvation Army is an international Christian church and registered charity working in 124 countries and is one of the largest, most diverse providers of social welfare in the world.  In the UK, next to the Government, it is one of the largest providers of social, community and welfare services, all delivered without any form of discrimination.

Many Salvation Army churches also run independent charity shops, which directly fund local programmes but which are not linked to SATCoL.

For more information visit: Registered charity number: 214779, Scotland: SC009359, Republic of Ireland: CHY6399.


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Quick facts

Textiles are the UK's fastest growing household waste stream.
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