The Fuelcard Company Says Plan Now for a Tough Future

Fleet managers must plan now for a tough 2011, warns the UK’s leading fuel card reseller, The Fuelcard Company, after sharp increases in fuel prices help push inflation to 3.2 percent – up from 3.1 percent in September. With further increases in both fuel duty of 0.76ppl and 2.5 percent VAT scheduled for 1 January, businesses must act now to implement tough measures to ensure survival.

 As an indication that fuel prices are highly unlikely to fall anytime soon, the news brings yet more financial misery to the UK’s already hard-pressed fleet industry.

 “Fuel prices will continue to inflict more pain on drivers and businesses in the short term,” warns Jakes de Kock, The Fuelcard Company Marketing Director. “With another inflation-related duty increase scheduled for the spring, high prices may well be an ordeal we have to endure before a recovered economy restores a less volatile fuel market.

 “The companies who endure into next year will be the ones who take the time now to plan ahead for their future survival. It is imperative they take stock of assets, assess which are vital and look at ways in which outgoings can be streamlined.”

 For fleet managers, such streamlining can include the introduction of vehicle usage monitoring to identify any underutilisation, or the introduction of economy driver training. With most occupational drivers having taken their driving test when there was no compulsory economy driving element, many simply won’t consider fuel efficiency when on the road.

 Encouraging employees to think economy first and pace second can enable fleet managers to not only further reduce fuel usage but also lower accident risk by those drivers who previously may have driven erratically or with speed.

 “Fuel cards can give fleet managers an indication of how a vehicle has been driven, including whether the driver has been exceeding speed limits, accelerating aggressively or braking suddenly,” continues de Kock. “As well as giving fleet managers access to discounted pump prices, fuel cards act as a barometer for fuel consumption, documenting the fuel usage of individual vehicles, against their expected MPG. This means managers can effectively monitor their employees driving style.”

 “When a vehicle has been driven badly it becomes evident in monthly fuel reports provided by your fuel card supplier and will show fuel usage to be much higher than expected. Having this information means managers can act quickly to address the problem before this aggressive driving style becomes habitual.”


 For further information, contact Chloe Ingham or Emma Campbell at Acceleris Marketing Communications on 0845 4567251 or

About The Fuelcard Company

The Fuelcard Company ( is one of the largest commercial fuel card resellers in the United Kingdom, enjoying partnerships with many commercial fuelling networks including:  Shell, Esso, Texaco and Keyfuels.  The company directly serves more than 12,000 business fleets.  In May 2007, The Fuelcard Company was acquired by FleetCor, the largest global fleet card processor.


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