Care for the Wild gets more personal with supporters with Access thankQ
Care for the wild is to get more personal with their supporters. This comes following a review of their previous CRM system, where the organisation discovered they were losing out to a weak database. Care for the Wild is looking to significantly reduce admin, whilst better understanding their supporters with the implementation of Access thankQ.
Jill Inglis, Fundraising Consultant for Care for the Wild, explains, “We were looking for a new system, as our previous database was bespoke and it became outdated some time ago. The problem with having a bespoke system, is that there was no ongoing support.”
She continues, “Our previous database was very restrictive for the needs of our supporters. We knew we needed stronger data to enable us to make intelligent decisions, so we could better engage with our supporters.”
Jill comments, “I had experience setting up a database at a previous charity – I knew I wanted to keep our support in the UK, with direct contact to the author of the software.”
She elaborates, “We had a web demo of Access thankQ, where it was apparent that the system was easy to use. During the demo we received top notch support from Access. We then moved on to a live demonstration, this is where Access won us over – they performed incredibly well, understanding our needs and highlighting their understanding of our requirements in great detail.”
Rob Barr, Not for Profit Divisional Director for Access comments, “Other future advantages for Care for the Wild using thankQ will be the development of their social media presence, an area that is growing rapidly. This is another reason the organisation decided to implement thankQ. We offer specific database tools and industry-leading social media integration with Twitter and Facebook. This will enhance their audience’s experience, and enable Care for the Wild to make efficient use of the information they capture. thankQ has made capturing and analysing social media data incredibly easy.”
Jill adds, “By implementing thankQ we’re aiming to make savings on admin time, become more conscious of our costs, and have greater control over the time and effort we put into the organisation. Previously the more we needed data the more we struggled to access it, with thankQ we will eliminate this.”
“This new system is going to make a huge difference and the ease of use will be well received throughout the organisation. This will benefit us from the addition of new contacts, to automated reports that can be generated with accuracy and ease.”
She concludes “With their comprehensive roadmap, we know Access is delivering us a long term solution. We’re looking forward to our journey with Access. It’ll be a breath of fresh air for us.”
PR Coordinator
Access Group
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Access is a leading author of fully integrated business management software. The portfolio spans solutions for ERP, finance, HR, Payroll, warehousing, business intelligence, professional service automation and manufacturing. More than 5,000 UK businesses and not-for-profit organisations use Access solutions to improve their performance, profitability and drive growth, unlocking their business potential through improved business insight.
Vertical focus and industry-specific solutions differentiate Access in the market and templated solutions make for rapid and easy deployments. Using Access software to automate operations, streamline processes and share real-time business information anytime, anywhere, businesses can benefit from significant performance improvements.
Access is one of the top five fastest growing UK software developers in The Sunday Times Buyout Track 100 2012 and featured in last year’s Profit Track 100. On-going commitment to excellence, customers and employees has also placed the company among the UK’s top employers in The Sunday Times’ 100 ‘Best Companies to Work For’ 2011.
In the past 12 months Access has completed seven M&A deals including, thankQ, French BI specialists Prelytis and Delta Software, plus the Access customer base of a number of resellers.
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