Adera expands by acquiring GCI Interactive

Adera expands by acquiring GCI Interactive Adera AB (publ.) has acquired GCI Interactive AB in Sweden, the Internet Company that was former partly owned by Swedish PR-consultancy GCI Rinfogruppen. - By acquiring GCI Interactive in Sweden, a focused web agency, with a strong competence in areas such as editorial on-line communication, international client management, business development and technical solutions, we will strengthen our presence in Stockholm and get a number of very interesting new business opportunities, says Aderas President, Rolf Jansson. GCI Interactive in Sweden started in 1996 and has of today 30 people with clients within healthcare, IR, B2B- and consumer markets. - The acquisition of GCI Interactive means that we can offer our clients PR on the net, integrated with our other core competences. Further more, we will strengthen our position on the important e-business market in Sweden, where we today have around 250 employees, says Henrik Martin, MD for Adera Sverige. Adera will integrate all staff and business in Aderas Stockholm-operation under its own name. The company will continue to work close to GCI Rinfo on shared clients. Thanks to the cooperation, GCI Interactive's clients will now get access to a broader range of Internet offerings while keeping the close cooperation between their interactive- and PR-consultants. -GCI Rinfo has developed a strong practices in a number of areas, including PR for clients within IT, new technologies, healthcare, consumer and services. The selling of GCI Interactive gives us stronger resources to expand our PR-business within these and other areas, says GCI Rinfo's managing director Henry Rawet. Joining Adera, who was recently elected the best Internet agency in Sweden, opens up a lot of new possibilities for our consultants as well as clients, says Karin Ekman, managing director of GCI Interactive. The transaction does not in any way affect GCI Rinfo and GCI Gothenburg, who continue to be part of Grey's global PR network GCI. It does neither i anyway affect Grey's other interactive ventures in Sweden or globally. Adera AB (publ.) is Europe's first E-agency. We create commercial benefits for our clients by bringing together in our organisation skills which are crucial for being able to compete successfully in the new business world: strategic/commercial development, marketing/communications and IT/internet skills. Adera currently has 360 employees and offices in Gothenburg, Stockholm, Ljungby, Copenhagen, Oslo, London, Antwerp, Munich and Dallas. Its shares have been listed on the Stockholm th stock exchange's O-list since 10 June. (www.aderagroup.com) For more information, please contact: Rolf Jansson, Group President Adera, 031-701 67 00 Janerik Dimming, Manager of Communications, 0706-20 60 08 Henry Rawet, MD, 0708-757 470 ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/02/04/20000204BIT00190/bit0001.doc http://www.bit.se/bitonline/2000/02/04/20000204BIT00190/bit0002.pdf

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