Advantech announces Hans-Peter Nüdling as new Associate Vice President Embedded Europe

Munich , September 22nd, 2016.  Advantech is pursuing further in its growth ambitions within Europe by appointing Hans-Peter Nüdling as the new Associate Vice President Embedded Europe . Rejoining Advantech after 4 years of absence in September 2016, Nüdling will be managing the European Embedded team adding over 25 years of General Management, Entrepreneurship and Change Management experience to the organization.  

Nüdling will be responsible for Sales, Marketing, PM, BDM, FAE, Technical Center and HR across all European territories. His extensive knowledge and experience of working in Asia and USA as an Expatriate significantly reflects major benefits to Advantech in developing the business through combining various cultures. Nüdling, always strives for profitable growth and has professional expertise in direct and channel sales, business development and operational excellence. He will be providing solid best-practice processes and optimizing interfaces to Advantech Headquarters in Taiwan which will enhance the growth strategies.  

“Most importantly, we will define a vertical strategy per target market in Europe by optimizing our Go to Market approach” says Hans-Peter (HP) Nüdling. “I am very excited to re-join Advantech as the European head for our embedded business. I am convinced that we will further strengthen the relationships with our partners and customers. I will focus on major market segments, on module, system and solution level, developing efforts within Advantech and in cooperation with Eco-partners”

Nüdling, who holds a diploma in Electronics Engineering (BA), has served the last eight years as a CEO of two technology businesses in electronics and medical applications focusing on entrepreneurship, scalability, change management and successful M&A processes. Additionally, Nüdling has held several different senior management positions throughout Europe, Asia and the United States.  

About Advantech

Founded in 1983, Advantech is a leader in providing trusted, innovative products, services, and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, automation products, and global logistics support. We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. Our mission is to enable an intelligent planet with Automation and Embedded Computing products and solutions that empower the development of smarter working and living. With Advantech, there is no limit to the applications and innovations our products make possible. (Corporate Website: )





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