ÅF Ladies' Month 2015 was a success
For the second year in a row ÅF arranged the Ladies' Month campaign, an activity within the company's process for equality and diversity, EVEN ODDS. The aim was to sign new employment contracts only with women during October to increase the number of female employees in the company.
The campaign resulted in 67 new women joined ÅF, an increase by 22 percent compared to last year's results. But more than that, the number of women interested in ÅF as an employer increased greatly.
- We got an increase in female applicants by 24 percent in October compared with last year's Ladies' Month. We also noted that Ladies' Month also attracts men to ÅF. Gender equality is an important consideration when choosing employer for both men and women, says Emma Claesson, Communications and HR Director for ÅF.
This year ÅF tested a new approach to spread awareness of the campaign, the song Curious, conveyed by JosJ, Johanna Sjöberg, who in addition to her music career is also studying to be an engineer in Lund.
- Ladies' Month is a strategic measure to attract more women to ÅF. The goal is that we will have 30 percent of women at all levels by 2020, and it is essential for us in order to stay innovative and successful in the future, says Nyamko Sabuni, Sustainability Director for ÅF.