Aftonbladet and NBC News in international cooperation – strengthens journalism with news and documentaries
Aftonbladet strengthens its position as Sweden’s primary news source through a significant international collaboration with NBC News.
“This is very important for Aftonbladet and presents completely new opportunities for us to further strengthen our journalism. The big winners in this collaboration are Aftonbladet’s viewers and readers,” says Lotta Folcker, head of Aftonbladet TV.
Aftonbladet and NBC News, a global leader in news across all broadcast and digital platforms, are teaming up in 2018. The collaboration will provide Aftonbladet with access to moving images at major news events worldwide, access to reports from the field, and online-adapted in-depth news material. NBC News will provide Aftonbladet with up to eight simultaneous live streams and a wide range of news clips from the network’s award-winning journalists and their established roster of affiliates.
“With the current political news cycle in the United States, the great interest in international news events, and users’ increased demands for live presence, it is exceptionally gratifying to partner with a global news organization like NBC News,” says Martin Ekelund, news director at Aftonbladet TV.
In February 2017, NBC News Group joined forces with Euronews to combine the power of the NBC News brand with the formidable news asset in Europe in order to create an international offering that will strengthen both news organizations and change the landscape of international news. This growth continues with the addition of Aftonbladet.
“This is a very exciting time for NBC News as we expand our leadership position as the most consumed US news brand globally. International consumers will increasingly benefit from our world class journalism and continued investment. Partnering with Aftonbladet will bring our exceptional reporting to Sweden,” says Adrienne Mong, Vice President of International Newsgathering for NBC News.
Viewers will also have access to NBC Left Field, a new unit that produces cinematic, digital-first, and often international short- and mid-form documentaries. In-depth reporting on technology and innovation, as well as lifestyle and wellness will also be available to Aftonbladet users.
For further information, please contact:
Lotta Folcker, head of Aftonbladet TV. Phone: +46 73 640 13 12. E-mail: firstname.lastname@example.org.
Martin Ekelund, news director Aftonbladet TV. Phone: +46 73 960 08 77. E-mail: email@example.com.
Fredrik Lindén, director of communication Schibsted Media Sweden. Phone: +46 70 667 00 82. E-mail: firstname.lastname@example.org.