REYKJAVIK RISES, BARCELONA SLIPS AND NICE REBOUNDS AS TOP EUROPEAN SUMMER TRAVEL DESTINATIONS IN 2018

Allianz Global Assistance Reveals Top 20 European Summer Destinations for American Travelers

 

London and Paris continue to be the most popular European destinations for American travelers this summer, but the remaining spots on the Top 20 list saw significant movement from 2017, according to an analysis* by Allianz Global Assistance, a leading travel insurance provider. This year, Reykjavik, Iceland jumped from 17th to third, Barcelona, Spain slipped from fifth to seventh and Nice, France cracked the Top 20 for the first time to come in at 11th.

Allianz Global Assistance reviewed trips planned during the 2018 summer season from Memorial Day to Labor Day, revealing that the number of American travelers visiting Reykjavik has grown significantly in the last few years. Ranked 28th in 2015, the destination cracked the top 20 in 2016 and 2017, when it ranked 16th and 17th, respectively. Thanks in part to increased direct airlift from the U.S. to the island nation, Iceland’s otherworldly landscapes and colorful city homes have been trending on social media in recent years. Despite talk of overtourism and discussion to potentially limit the number of annual visitors to the country, Reykjavik’s popularity continues to rise this summer.

Barcelona’s fall in rankings from fifth in 2016 and 2017 to seventh in 2018, may have been caused by several recent incidents. In the last year, Barcelona experienced a terrorist attack in the popular Las Ramblas area; political turmoil as Catalonia attempted to cede from Spain; and organized street protests in Barcelona, where residents who are vastly outnumbered by visitors expressed concerns about overtourism and preserving their way of life.

Nice lands on the list for the first time, with nearly 2 percent of the analyzed trips flying into the city in Southern France this summer. This suggests that American perception of the city’s safety has recovered from the 2016 terrorist truck attack during the city’s Bastille Day celebration.

A video highlighting the findings is available to view here.

“More and more Americans are flocking to Reykjavik, Iceland this summer, along with other new popular summer destinations like Nice,” said Daniel Durazo, director of communications at Allianz Global Assistance USA. “Regardless of whether you’re traveling to a longtime favorite or new hot spot in Europe, it’s important to protect yourself and your travel investment with a travel insurance policy. In these uncertain times, travel insurance can assist in the case of trip cancellations and delays, medical emergencies and more. For instance, it may be important to find a policy that covers cancellation for a terrorist attack occurring at your destination prior to your arrival.”

The top 20 destinations in Europe for summer travel are led by London, United Kingdom (19.9 percent); Paris, France (15.6 percent); and Reykjavik, Iceland (7.6 percent); followed by Rome, Italy (7.1 percent); Amsterdam, Netherlands (6.6 percent); Dublin, Ireland (6.1 percent); Barcelona, Spain (4.7 percent); Athens, Greece (3.0 percent); Madrid, Spain (2.8 percentage); Frankfurt, Germany (2.2 percent); Nice, France (2.0 percent); Zurich, Switzerland (2.0 percent); Edinburgh, United Kingdom (1.8 percent); Milan, Italy (1.7 percent); Munich, Germany (1.6 percent); Prague, Czech Republic (1.5 percent); Venice, Italy (1.5 percent); Berlin, Germany (1.4 percent); Copenhagen, Denmark (1.3 percent); and Florence, Italy (1.1 percent).

Allianz Global Assistance offers travel insurance** through most major U.S. airlines, leading travel agents, online travel agencies, other travel suppliers and directly to consumers. For more information on Allianz Global Assistance and the policies offered for travelers, please visit: http://www.allianztravelinsurance.com.

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*Methodology: The data of U.S. travelers’ 2018 summer travel plans was gathered by analyzing the number of travelers that went through the online booking process of airfare and package paths for partners offering Allianz Global Assistance travel to generate itineraries for roundtrip flights departing from US airports during 5/28/2018 - 9/3/2018 for trips between 5-8 days in length. The findings are listed below:

City, Country 2018 % of Travelers 2017 % of Travelers 2018 Rank 2017 Rank 2016 Rank 2015 Rank
London, United Kingdom 19.93% 15.3% 1 1 1 1
Paris, France 15.57% 9.6% 2 2 2 2
Reykjavik, Iceland 7.56% 1.5% 3 17 16 28
Rome, Italy 7.08% 8.2% 4 3 3 3
Amsterdam, Netherlands 6.64% 4.5% 5 7 7 9
Dublin, Ireland 6.05% 4.6% 6 6 4 5
Barcelona, Spain 4.71% 4.6% 7 5 5 6
Athens, Greece 2.96% 4.7% 8 4 6 7
Madrid, Spain 2.75% 3.0% 9 8 9 8
Frankfurt, Germany 2.22% 2.9% 10 9 8 4
Nice, France 1.99% N/A 11 - - -
Zurich, Switzerland 1.99% 2.6% 12 11 13 15
Edinburgh, United Kingdom 1.77% 1.8% 13 16 15 14
Milan, Italy 1.72% 2.0% 14 13 11 10
Munich, Germany 1.61% 2.2% 15 12 12 13
Prague, Czech Republic 1.54% 1.1% 16 20 20 20
Venice, Italy 1.51% 2.6% 17 10 10 11
Berlin, Germany 1.44% N/A 18 - 19 9
Copenhagen, Denmark 1.29% 1.9% 19 14 14 12
Florence, Italy 1.13% N/A 20 - - -

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Media Contact: Daniel Durazo

804.673.7175

Allianz Global Assistance USA

Allianz Global Assistance USA (AGA Service Company) is a leading consumer specialty insurance and assistance company.  We provide insurance to 35 million customers annually and are best known for our Allianz Travel Insurance plans. In addition to travel insurance, Allianz Global Assistance USA offers tuition insurance, event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound call center services and claims administration for property and casualty insurers and credit card companies.

To learn more about Allianz Travel Insurance, please visit allianztravelinsurance.com or Like us on Facebook at Facebook.com/AllianzTravelInsuranceUS.

About Us

Allianz Global Assistance USA With a presence in 35 countries, Allianz Global Assistance USA provides insurance to 25 million customers annually. We cover non-refundable trip expenses including covered trip cancellations and delays, as well as emergency medical treatment and transportation and more. Visit AllianzTravelInsurance.com to learn more. We also offer Allianz Tuition Insurance at AllianzTuitionInsurance.com, as well as other consumer specialty insurance products through our partners.

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