Helena Terechenko is Head of Sales Scandinavia at Travel Audience

Stockholm, June 16, 2016 – Travel Audience continues to build up its European sales team: On May 1, 2016, Helena Terechenko took up the position of Head of Sales Scandinavia. Working from the Stockholm office, Terechenko is tasked with expanding the company’s publisher network in the Scandinavian markets, among other responsibilities.

Helena Terechenko has extensive experience in the travel industry as well as in marketing and advertising technology. For instance, from March 2013 on, she worked for ProSiebenSat.1 Media’s Nordic online travel agency Etraveli, serving most recently as a global key account manager responsible for online advertising sales. Before that, she distributed digital and mobile ads as an account manager and key account manager for Annonsdax (including for Aftonbladet and Svenska Dagbladet). In the early part of her more than 11-year career, she held positions in ad sales for leading newspapers and magazines.

Helena Terechenko holds a Bachelor of Applied Science in market economics from the FEI Företagsekonomiska Institutet.

“Helena Terechenko learned advertising from the ground up and has mastered the print, digital and mobile businesses. Her broad network and long years of experience in Nordic online travel sales are a great fit for Travel Audience,” says Alexander Trieb, founder and CEO of Travel Audience. “Over her career, she has received many awards like ‘Salesperson of the Month’ or ‘Comet of the Year’. We are very much looking forward to her energy and creativity.”

“Travel Audience gives me the opportunity not only to use all my collective work experience in one place, but also to do so in a very international start-up environment in the global Amadeus Group,” says Helena Terechenko. “Leveraging the innovative combination of latest-generation advertising technology and large amounts of travel-specific data, we can take digital advertising in the travel industry to an entirely new level. I look forward to being a part of that change.”

About travel audience

Travel audience is Europe’s first full-service Demand-Side-Platform (DSP) built specifically for the travel industry. The company offers advertisers to target online travelers via its high-quality premium publisher network, next to a wide selection of well-known publishing houses via Real-Time-Bidding.

Airlines, hospitality groups and destination marketing organizations rely on the company’s proprietary Performance-Marketing-Platform. Its technology allows the dynamic display of up-to-date offers in a scalable and target specific fashion, reaching various segments of in-market travelers.

Travel audience was founded as a joint venture between MairDumont and

Traveltainment and is now a wholly-owned subsidiary of Amadeus IT Group, a leading provider of advanced technology solutions for the global travel industry. 

Åsa Brögger
Marketing Communications Manager, Amadeus Scandinavia
Tel: +46 8 458 05 95

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).

The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organizations globally.

The group operates a transaction-based business model. Amadeus is listed on the Spanish Stock Exchange under the symbol “AMS.MC” and is a component of the IBEX 35 index.

To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.