AMA, MATTER Partner to Create Transformative Health Care Innovation and Technology-enabled “Physician Office of the Future”

The AMA Interaction Studio at MATTER will facilitate development of technologies to improve health care delivery, patient-physician interactions and quality of care

CHICAGO – With a shared commitment to meeting the evolving needs of the health care marketplace, the American Medical Association (AMA) and MATTER, Chicago’s new health care technology incubator, today announced a partnership to drive innovation and create a flexible facility that will allow physicians, entrepreneurs, health care professionals and industry experts to test new models for health care delivery.

The AMA Interaction Studio at MATTER is being designed with physical and virtual infrastructure that will enable entrepreneurs and physicians to collaborate on the development of new technologies, services and products in a simulated health care environment.

“Innovation is a key driver in making the health system work better for everyone, and together we can educate and inspire entrepreneurs to deliver technologies that will transform health care,” said AMA CEO and Executive Vice President James L. Madara, M.D. “The AMA’s partnership with MATTER will create an environment where entrepreneurs can directly collaborate with and gain insights from physicians and the health care community to improve and advance technologies, products and services that will improve the health of the nation.”

“New technologies by themselves are not meaningful in health care without the engagement of physicians and health care professionals,” said MATTER CEO Steven Collens. “MATTER’s partnership with the AMA creates an environment that will allow entrepreneurs to work together with physicians and the broader health care community to test and advance new technology to improve the way the health care system works.”

The AMA Interaction Studio, located at MATTER in Chicago’s historic Merchandise Mart, is being envisioned to include modular furniture and advanced video and audio technologies that will allow users to better understand workflows and how new products and services will fit into a health care delivery environment of the future. The architecture and design firm HDR will lead creation of the approximately 450-square-foot space.

The AMA/MATTER partnership will also include a variety of educational workshops, interactive simulations and collaboration events focused on optimizing health care – specifically clinician-patient interactions. “Our goal is to help entrepreneurs identify and understand key challenges in patient care and foster the seeds of innovation that will deliver meaningful solutions for physicians,” said Dr. Madara.

“The opportunity to engage with physicians through this partnership is hugely valuable to our company,” said Shane Greyvenstein of LatticeWorx, a MATTER member company that uses IT solutions to help physicians make better medical decisions. “MATTER’s partnership with AMA will help us to refine our products in collaboration with the medical professionals who will use them, and helps us ensure we’re creating the maximum benefit for patients.”

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Media Contacts:

Robert J. Mills
AMA Media & Editorial
(312) 464-5970

Melissa Lederer
(312) 543-9537 

About the AMA
The American Medical Association is the premier national organization dedicated to empowering the nation’s physicians to continually provide safer, higher quality, and more efficient care to patients and communities. For more than 165 years the AMA has been unwavering in its commitment to using its unique position and knowledge to shape a healthier future for America. For more information, visit

MATTER is a community of healthcare entrepreneurs and industry leaders working together in a shared space to individually and collectively fuel the future of healthcare innovation. MATTER’s mission is to proactively connect and promote collaboration between entrepreneurs, scientists, physicians and industry partners in order to bring next-generation products and services to market that improve quality of care and save lives. For more information, visit and follow @matterchicago.


About Us

About the American Medical Association (AMA) Since 1847 the American Medical Association has had one mission: to promote the art and science of medicine and the betterment of public health. Today, the core strategy used to carry out this mission is our concerted effort to help doctors help patients. We do this by uniting physicians nationwide to work on the most important professional and public health issues. In 2011 our strategic plan focuses on five areas that encompass the central elements in health system reform: Access to care Quality of care Cost of health care Prevention and wellness Payment models Vist the AMA's 2011 strategic plan at: These topics represent the major areas of emphasis in which the AMA carries out its mission in the current environment. Our proposed actions are not only directed at solving reform issues at the policy level, but also at helping physicians adapt to—and adopt—changes in a productive way. To learn more about how the AMA is moving medicine forward, read our flyer at: