AMETEK Prestolite Power Hopes Customers Get a Charge Out of
Maker of Lift Truck Battery Chargers Uses Animation to Raise Awareness of Money-Saving Charging ConceptTROY, Ohio – Executives at AMETEK Prestolite Power, a leading manufacturer of lift truck battery chargers, were scratching their heads to figure out an effective and unique way to make their customers aware of the company’s new “opportunity charging” system. In the industrial arena, traditional marketing techniques rarely give way to more creative, innovative and consumer-style methods to get the word out about new products and services. When Jeff Harrison, director of sales and