A Leicester digital marketing agency has been handpicked by Google for its Elevator programme after being ranked as one of the UK’s leading AdWords agencies.

Google Partner Anicca Digital, based on King Street, is one of 30 high potential agencies in the country and the only one from Leicester city taking part in the three-day initiative, which helps businesses fast-track their growth plans through a series of strategic planning workshops.

The search engine giant originally invited 250 UK agencies to apply for the exclusive programme before selecting its top 30 based on high performance in their respective fields and the ability to demonstrate potential growth.

The programme is headed up by tutor and strategic consultant Robert Craven of the Directors’ Centre, whose role is to guide the director of each handpicked agency through three practical workshops and assist them with producing a strategic growth plan.

Each director will use an established and tested blueprint in order to develop their own KPI and milestones, which is then implemented with their in-house management teams.

Ann Stanley, founder and Managing Director at Anicca Digital, comments: “Anicca has already seen significant growth in the last 12 months, doubling our monthly turnover and winning a number of new clients including Countrywide Farmers, Deichmann Shoes, John Smedley and Speedo. We have achieved this by broadening the range of services we offer to include social media and PR, which are now supporting our established offer of search and e-commerce marketing services.

“Despite this successful track record, we have very ambitious targets to further grow Anicca into one of the leading e-commerce marketing agencies in the UK. This would mean expanding to employ an additional 30 technical staff over the next three years and therefore increasing our team from 20 to 50.  Planning to grow a small business this quickly has a number of challenges, however with the help of the Elevator programme our management team has started the process of putting our KPI and milestones in place in order to achieve this growth.

“We are now looking forward to hearing more of Robert’s tips and best practice on how to successfully implement our plan. We will take full advantage of any other insights he may have to help us grow our business into an even more successful agency that helps e-commerce companies grow their businesses through the power of data driven digital marketing.”

In addition to being selected for the Google Elevator programme, Ann was recently named one of the top 50 Women in Search by Google, in partnership with The Drum. 

Established in 2007, Anicca is a search marketing agency that specialises in data-driven search marketing for ecommerce brands. The core competencies of the agency include Paid Search, Search Engine Optimisation and brand building with PR and Social Media.

For more information, visit or join the conversation @aniccadigital on Twitter, LinkedIn, Facebook, Slideshare, Instagram, Pinterest and YouTube.   


For more information, please contact Caroline Spence or Sarah Ross on 0116 298 3726 |


About Us

Conversations....'let's talk about it' A specialist in the two-way communications predominating in the contemporary media environment, Conversations crosses the divide between digital and traditional marketing and PR. With huge experience with e-commerce and e-tail businesses, we provide a truly integrated digital experience including digital PR, SEO, PPC, affiliate marketing and social media.