A PR agency in Leicester is enjoying its latest success after securing national media coverage on behalf of a brand new client.

Not the sort of agency to sit back and relax after signing up Buddabag, which has re-invented the beanbag using ultra-comfortable memory foam, PR and digital specialist Anicca has already secured coverage for the Dublin-based firm on a number of ITV shows, including Ninja Warrior, Keep it in the Family and Saturday Night Takeaway.

Caroline Spence, PR Director at Anicca, based at The Crescent on King Street, comments: “We’ve teamed up with some big Saturday night ITV shows to showcase the Buddabag, using bespoke covers with the shows’ logos on in order to demonstrate their versatility and fun factor, which have also been shared across social media.

“We’re delighted to have achieved such success so early on in the PR campaign and we’re really pleased to have Buddabag on board; they’re a fun client to work with and we look forward to working with them on more projects going forward.

“We’ve also discovered that Buddabags are perfect for businesses, particularly in office reception areas, and we are currently testing one out ourselves.”

Alongside the popular TV shows, Anicca has also secured coverage and competitions in a number of publications, including Your Home and Irish Country Living.

Buddabag has quickly become the latest trend for stylish homes and offices thanks to its innovative memory foam design, which moulds to the body to create a comfy, supported seat.

One of the secrets of the Buddabag success lies with its bespoke covers, allowing buyers to order and print their own design, such as a company logo, making them a modern seating alternative for offices, chill out rooms and reception areas.

Prices start from £229 for a Mini, £299 for a Midi and £429 for a Maxi. Bespoke covers are extra. All covers are removable and machine washable. Buddabags are all designed and made in the Republic of Ireland.

Take the Comfort Challenge: we challenge you to try a Buddabag and find out for yourself just how amazingly comfortable they are. We are offering free samples of Buddabags for review, product placement and/ or reader competitions until the end of May. For one of our stylish covers or a bespoke printed cover for your business or family, contact with your requirements.

For more information on Buddabag, visit or visit us at @buddabag on Twitter or


For more information on this press release contact Caroline Spence or Sarah Ross on, or call 0116 298 3726.


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