Gunnar Sellæg to Be Aspiro’s CEO from 1 March

Aspiro’s Board of Directors decided today to appoint Gunnar Sellæg as Aspiro AB’s Chief Executive Officer from 1 March 2007. Mr. Sellæg has headed up Aspiro’s operational business since December. He succeeds Johan Lenander, who will return to his position as a Board member.

Mr. Sellæg was hired by Aspiro in late August last year, and appointed COO in December to head up operational business. Before joining Aspiro, Mr. Sellæg was CEO of Aftenposten Multimedia of Norway. In this position, he was responsible for some of Norway’s most significant and successful Web initiatives such as E24,, and

Mr. Sellæg succeeds Johan Lenander, who has been Aspiro’s CEO since May 2005. Mr. Lenander will return to his position as a Board member. Mr. Lenander has been on Aspiro’s board since 2002, and provided the impetus behind the company’s turnaround and robust growth subsequently.

“Johan has succeeded in building Aspiro from sales of less than SEK 4 m in the first quarter 2003 to quarterly sales of over SEK 100 m today, with healthy profit margins,” commented Erik Mitteregger, an Aspiro Board member, “we’re delighted that Johan will continue to contribute to Aspiro’s progress in his role as a Board member.”

About Us

Aspiro is a media technology company on the forefront in the ongoing redefinition of music consumption. Through its subscription services WiMP and TIDAL, the company offers a complete music experience with HiFi quality audio and integrated editorial, magazine and video. In parallel, Aspiro is a content provider to the online media industry through RADR, helping its partners to attract and retain visitors on their web sites. See more on


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