The company has made an initial investment of £20 million in rental assets, securing a mixed fleet of more than 250 DAF and Mercedes-Benz tractor units and rigid trucks.

Low resolution

Medium resolution

Original resolution

About Us

Asset Alliance Group is redefining the way companies acquire commercial vehicles, through its brands Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer. The Group occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets. Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service. The Group is headquartered in Wolverhampton and was founded in 2010 by Willie Paterson, former Director of Commercial Finance at Alliance & Leicester plc. For more information please visit www.assetallianceltd.com