9 March 2012

ATS Euromaster is completing the final stages of its preparations for supporting customers operating across London this summer, and close to other major sporting venues throughout the UK.  The company is putting in place a raft of measures to ensure it can continue to meet all customer demands.

The national tyre and fast-fit specialist has three centres located within six miles of Stratford (Bow, Leyton and Camden).  However, its planning is taking into account all 15 centres within the M25, those close to major sporting venues outside London and centres near major airports, where traffic is expected to reach record levels on 13 August (the day after the closing ceremony).

Chris Hufflett, Group Operations Director at ATS Euromaster says: “The scale of the events in London this summer will be unprecedented for the UK and this makes planning essential.  We’ve been developing our service delivery strategy for more than a year and we’re confident we’ll be able to offer fleets the best possible support.

“However, it’s essential for operators expecting significant activity in and around the venues being used to brief us now, so we can meet any special requirements demanded by areas with restricted access,” he adds.

Steps already being taken by ATS Euromaster include ensuring each local centre is equipped with two months’ worth of consumables.  Its team of fleet inspectors in theLondonarea is also being bolstered during May and June, to ensure all routine electronic tyre safety inspections for local fleets are up-to-date.  This will allow all remedial tyre service work to be carried out in advance, to help protect against unexpected downtime and minimise disruption.

To meet heightened customer demand, ATS Euromaster is also preparing to bring in extra technicians from outsideLondonto support local staff and fleet customers.  This may include adding night-shifts at specific London-based centres, as well as deploying additional LEZ-compliant mobile service vehicles.

The company is also working with fleets operating within key event venues to ensure a team of mobile service technicians nationally is pre-accredited by the event organisers.  This will enable ATS Euromaster to quickly despatch roadside rapid-response support vehicles in the event a customer suffers a tyre-related breakdown within the close vicinity of a sporting venue.


About ATS Euromaster

ATS Euromaster is part of the Euromaster Group, which operates in fifteen European countries with 10,700 employees in more than 1,800 service centres. Established in the UK since 1961, ATS Euromaster has 370 service centres (comprising a mixture of retail, comprehensive and truck sites), approximately 1,000 mobile service vans and employs over 2,700 people, providing national coverage of the UK.  It is the largest comprehensive tyre distributor supplying tyres for everything from cars and vans to trucks, coaches, forklifts, agricultural tractors and even construction plant.  In 2010 ATS Euromaster became the first national tyre expert to be accredited by both SAFEContractor and the Contractors Health and Safety Scheme (CHAS).  The company’s technicians are amongst the most highly trained in the fast-fit industry, offering a comprehensive range of products and services including tyres, fleet inspections, nitrogen inflation, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics, air-conditioning servicing and MOT testing.  Further information is available from

Note to editor: For press information please contact James Keeler on 020 8647 4467. 


About Us

Birmingham-based ATS Euromaster Ltd, part of the Euromaster Group, was established in 1965 and operates approximately 340 centres, more than 820 service vans and employs nearly 2,600 people, providing coverage across Great Britain. It is the country’s largest comprehensive tyre distributor, supplying tyres for cars, vans, trucks, buses/coaches, materials handling equipment, agricultural machinery and construction plant. The company’s expertise also extends to car and van service, maintenance and repair (SMR), including: menu-driven servicing, Class IV & Class VII MoT tests, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics and air-conditioning servicing. ATS Euromaster is accredited by both safecontractor and the Contractors Health and Safety Scheme (CHAS) and has been granted a Royal Warrant as tyre specialists to Her Majesty The Queen. It is also an official ‘industry partner’ to the Freight Transport Association’s Van Excellence programme. For further information visit: