AUDIO-TECHNICA DEBUTS NEW TOP-OF-THE-LINE ATH-ANC9 QUIETPOINT® ACTIVE NOISE-CANCELLING HEADPHONES

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NEWS RELEASE

Contact: Frank Doris
Tel: (631) 645-5668
frankdoris@optonline.net

STOW, OH, May 7, 2012Audio-Technica today announced the introduction of its ATH-ANC9 QuietPoint® active noise-cancelling over-ear headphones, the company’s new top-of-the-line active noise-cancelling (ANC) model. The ATH-ANC9 offers new features including exclusive Tri-Level™ Cancellation selectable noise-cancellation settings, an inline microphone and controller for answering calls and controlling music, and additional enhancements. Click here for a YouTube video about the ATH-ANC9’s features and benefits.

The ATH-ANC9 blocks up to 95% of outside noise – the highest ANC performance ever achieved by Audio-Technica QuietPoint headphones, while delivering superlative sound quality.

Audio-Technica’s new Tri-Level Cancellation provides three preset filters for noise reduction of up to 30 dB over a wide range of environmental noise conditions that are experienced in everyday life. Mode 1 is ideal for use on airplanes, trains and buses and applies maximum noise-cancellation to low frequencies. Mode 2 is designed especially for use in noisy offices and crowded places, and targets midrange frequencies. Mode 3 is best for already-quiet locations like libraries and creates a pristine, peaceful environment ideal for study.

The ATH-ANC9 is the first over-ear QuietPoint model to feature a cable with an inline microphone and controller for answering calls and controlling music. The mic and controller support select products including the iPhone™, iPad®and many iPod®models. The microphone has an omnidirectional pickup pattern (it picks up sound from all directions) and is designed for high-quality, intelligible response, enabling the wearer’s voice to be clearly transmitted without having to speak directly into the mic. The controller enables the user to play or pause music, answer and end calls, and go to the next or previous track.

The ATH-ANC9 has replaceable memory foam earpads for unmatched comfort, and is designed for the exceptional audio quality that Audio-Technica has offered for 50 years. Its precision 40 mm drivers and newly developed electronics provide clear, natural full range sound with authoritative bass, a detailed midrange, smooth, extended treble and precise imaging. The headphones offer an input sensitivity of 100 dB that will provide an ample listening level from portable music sources. The ATH-ANC9 also works when the noise-cancelling function is turned off, and operates in passive mode without batteries.

The headphones fold flat for storage and come with two detachable cables (with and without inline controller), a 1/4-inch adapter, an airline adapter, a hard carrying case and an AAA battery.

The Audio-Technica ATH-ANC9 QuietPoint active noise-cancelling headphones are available now at a suggested retail price of US$349.95 at www.shopaudiotechnica.com, Best Buy Magnolia Design Centers, Airport Wireless stores and other select authorized retailers.

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Click here for ATH-ANC9 product profile and downloadable high-res photos.

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Celebrating “50 Years of Passionate Listening” in 2012, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com.

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— For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600.

For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).

Apple, iPod, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

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Audio-Technica announced the introduction of its ATH-ANC9 QuietPoint® active noise-cancelling over-ear headphones. The Audio-Technica ATH-ANC9 offers exclusive Tri-Level™ Cancellation selectable noise-cancellation settings, an inline microphone and controller for answering calls and controlling music, and additional enhancements.
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