‘Mr AdBlue’ backs new supplier: Top!Blue comes to UK
The man who introduced AdBlue to the UK – and who actually registered the AdBlue name itself – is playing a leading role in the launch of Top!Blue, an exciting new supplier to the UK market for the fluid now essential to most trucks and buses meeting Euro 6 emissions regulations. Antonio de Bruijn is the founding Executive Chairman of the new company.
Top!Blue, which is part owned by a subsidiary of Sinopec, one of China’s largest petrochemical companies and a global Top 20 business by turnover, starts operations in November and will have no less than six blending plants for its AdBlue product in service by the end of the year in the UK.
“Many may wonder why we are entering what seems to be a saturated market for AdBlue in the UK truck and bus fleet market but it has strong attraction for us. We know we can deliver excellent value thanks to being vertically integrated and offer an enhanced logistics chain through having the most efficient supply set up in the UK market. The timing of our entry appears to be right as market volume for AdBlue is expected to triple in the next decade and customers deserve further reliable supply choices”, explains David Ansorena, Top!Blue’s Managing Director.
He added: “We will be reaching out to major fleets and have a complete service to offer, including innovative solutions which do not currently exist in the market. Our investment in creating six UK blending operations (with a seventh planned to come on stream early in 2015) demonstrates our commitment to the market and intention to become a major AdBlue market supplier.
“All of our UK blending facilities are ISO9001 accredited and will manufacture AdBlue according to strict quality control procedures. The manufacture of AdBlue with high quality raw materials and to the highest quality standards are synonymous with Top!Blue. Our customers are guaranteed to receive batch to batch consistency and full traceability to ISO22241. Certificates of analysis will be published and made available to customers through our website”, said Mr Ansorena.
Top!Blue is a joint venture between AMB International and Sichuan Meifeng Chemical Ind. Co, a large Automotive Grade Urea (AGU) manufacturer and a subsidiary of Sinopec. AMB International, of which Mr de Bruijn is also a founding director, is now thought to be one of the world’s largest distributors of AGU – with operations in all Continents. Together with Meifeng it is exporting AGU worldwide, from Japan to Brazil and from the USA to Australia.
In 2003, in the earliest days of the industry, Mr de Bruijn registered the AdBlue trademark and then in 2004 transferred it to the German association of Car and Truck producers (VDA). As a result, the name of AdBlue became the generic term within the European industry for the product AUS32, now governed by a clear set of ISO-led quality specification and manufacturing processes. Mr de Bruijn then became founder of GreenChem one of the largest suppliers of AdBlue in Europe.
“I believe that the Top!Blue offer brings a new dimension to the British AdBlue market and that we can provide vehicle operators with innovations and a more efficient solution than is currently available”, says Mr de Bruijn. “Our team, with the unrivalled backing of our colleagues at Sinopec, have a unique understanding of the product and how to supply it efficiently through local operations. Besides efficiency we will challenge the market to improve customer service. If there are two dominant suppliers in a market experiencing high growth there is almost by definition room for improvement”.
Top!Blue can provide customers with 3,000 or 6,000 litre AdBlue storage tanks and can install these units along with integrated dispensing equipment with a two-year price warranty. These storage and dispensing systems have been available since the inception of the AdBlue market and have been developed to become the industry standard across Europe and beyond.
Top!Blue makes bulk deliveries in road tankers directly to these fully bonded AdBlue storage and dispensing units and provides customers with an automatic stock control service linked to a telemetric system. The telemetry system means customers do not need to order new AdBlue supplies – Top!Blue can adjust delivery services to maintain agreed stock levels and provide tank maintenance over time if necessary.
For further information please contact:
Martin Hayes or Belle Moss at Automotive PR
T: 020 7592 1070
