AA Garage Guide appoints Jo Taylor as Business Development Director

AA Garage Guide, the online search and booking site that puts quality first, is expanding its team with the senior appointment of Jo Taylor as Business Development Director.

The appointment signals a period of significant expansion for AA Garage Guide, as the business accelerates its growth and franchised dealer network. Jo’s role will be to develop and support key network members’ aftersales operations through regularly creating insightful data-driven feedback to shape business developments.

With 20 years of industry experience, Jo has spent the past 12 and a half years working for Real Time Communications (RTC), a provider of software solutions for the automotive aftermarket industry (later Manheim Aftersales Solutions). Having been with RTC since its infancy, Jo’s primary area of focus was to grow and retain an active client base, a task which she is set to replicate for AA Garage Guide. Her contributions will be instrumental in the expansion of the business, acting as chief point of contact for the dealer network and helping to implement business development strategies.

Commenting on the appointment, AA Garage Guide Director, Lucy Burnford said: "Jo’s vast experience will be key in accelerating our network growth across UK franchises. We have already attracted some of the UK's top dealer groups including Perrys, Marshalls and Stoneacre, and with Jo leading the way we anticipate swift and exciting growth which will allow us to connect our motorists to even more great dealerships."

Jo Taylor said: “I’m really excited to be part of such a dynamic team at such an important time for the business. The network has recently exceeded 2,000 garages – which boasts some very prestigious dealer groups – and AA Garage Guide has strategic partnerships in place with both the IMI and Motor Codes, so we have some strong credentials to build upon for the future.”

To find out more, please visit https://garageguide.theaa.com/

Katherine Thompson | Account Manager | katherine@autotechcomms.co.uk

About AA Garage Guide

AA Garage Guide is an online guide and service booking platform that helps motorists find the best local dealerships or independent garages.

Unlike other platforms, the AA Garage Guide ranks dealerships and garages by the quality of their service provided to customers, not by price. The AA Garage Guide supports dealerships and garages by promoting quality service, encouraging customer loyalty, increasing customer retention and driving new business leads. There is no subscription fee to be listed on the AA Garage Guide. Franchise dealerships and independent garages are accepted by the AA after being vetted and referenced.

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AutoTech Communications: where automotive passion meets technical expertise. AutoTech Communications is a knowledgeable and experienced PR and communications agency, with apassion for automotive aftermarket matters and a forward-thinking approach to new digital channels. Drawing on longstanding relationships built over the course of many years operating within the industry, we can provide a dynamic range of PR services to meet each client needs. We manage public relations activity for a growing number of successful businesses in the automotive aftermarket and industrial sectors, generating impactful B2B trade and consumer media coverage.

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Jo’s vast experience will be key in accelerating our network growth across UK franchises. We have already attracted some of the UK's top dealer groups including Perrys, Marshalls and Stoneacre, and with Jo leading the way we anticipate swift and exciting growth which will allow us to connect our motorists to even more great dealerships.
AA Garage Guide Director, Lucy Burnford
I’m really excited to be part of such a dynamic team at such an important time for the business. The network has recently exceeded 2,000 garages – which boasts some very prestigious dealer groups – and AA Garage Guide has strategic partnerships in place with both the IMI and Motor Codes, so we have some strong credentials to build upon for the future.
Business Development Director, Jo Taylor