Avanza expands Group Management with Åsa Mindus Söderlund, CEO of Avanza Fonder AB

Åsa Mindus Söderlund, CEO of Avanza Fonder AB since August 2017, is joining Avanza’s Group Management. The fund management company is playing an important role as we now target more customers through cheap, simple and automatic savings products. This is exemplified by the launch of Avanza Auto. To date, over 40,000 customers have switched to automatic savings, which now amounts to SEK 1.6 billion.

“I look forward to seeing what Åsa’s breadth of experience in the fund business and strong commitment to sustainability will ultimately lead to in terms of new products for Avanza,” says Rikard Josefson, CEO of Avanza.

“It’s exciting and enjoyable to contribute to Avanza’s entire offering. Avanza’s role as a challenger in the financial industry is extremely important, especially for the savers we now want to reach – those with neither the time nor interest in doing it themselves. It is liberating to work for an organisation that so clearly has the focus on what’s best for the customer,” says Åsa Mindus Söderlund, CEO of Avanza Fonder AB.

Including Åsa, Avanza’s Group Management consists of eight members. In addition, a new head of HR is being recruited, who, together with Avanza’s new COO, Gunnar Olsson, will also join the Group Management. Gunnar Olsson takes up his position on March 1.

For further information, please contact:
Rikard Josefson, CEO, +46 70 206 69 55 rikard.josefson@avanza.se

Åsa Mindus Söderlund, CEO Avanza Fonder AB, +46 70 601 88 29  asa.mindussoderlund@avanza.com

Avanza is a digital platform for savings and investments, founded in 1999. The Parent Company, Avanza Bank Holding AB (publ), is listed on the Stockholm Stock Exchange. Avanza’s customer promise is a better return on your savings than with any other bank or pension provider in Sweden – due to low fees. Services include saving in shares, funds, savings accounts and a strong pension offering. Avanza has over 700,000 customers with more than SEK 280 billion in total savings capital. This is equivalent to 3.6 per cent of the Swedish savings market. Avanza is largest in terms of number of transactions among Swedish banks on the Stockholm Stock Exchange including First North. During the last eight years Avanza has won SKI’s (Swedish Quality Index) award, “Year’s Most Satisfied Savings Customers”. For more information visit: investors.avanza.se/en.  

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Avanza is a digital platform for savings and investments, founded in 1999. The Parent Company, Avanza Bank Holding AB (publ), is listed on the Stockholm Stock Exchange. Avanza’s customer promise is a better return on your savings than with any other bank or pension providers in Sweden – due to low fees. Services include saving in shares, funds, savings accounts and a strong pension offering. Avanza has more than 750,000 customers with over SEK 300 billion in total savings capital. This is equivalent to 3.7 per cent of the Swedish savings market. Avanza is largest in terms of number of transactions among Swedish banks on the Stockholm Stock Exchange including First North. During the last eight years Avanza has won SKI’s (Swedish Quality Index) award, “Year’s Most Satisfied Savings Customers”. For more information visit: http://investors.avanza.se/en.

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Quotes

I look forward to seeing what Åsa’s breadth of experience in the fund business and strong commitment to sustainability will ultimately lead to in terms of new products for Avanza.
Rikard Josefson, CEO of Avanza
It’s exciting and enjoyable to contribute to Avanza’s entire offering. Avanza’s role as a challenger in the financial industry is extremely important, especially for the savers we now want to reach – those with neither the time nor interest in doing it themselves. It is liberating to work for an organisation that so clearly has the focus on what’s best for the customer.
Åsa Mindus Söderlund, CEO of Avanza Fonder AB