Avid concludes sales partnership with M&T

Munich, 19 March, 2012 – Just in time for the opening of Musikmesse in Frankfurt on March 21, Avid Germany will start distribution in the MI field in Germany and Austria with a new partner. As of now, M&T Musik & Technik, Division of MUSIK MEYER GmbH, is in charge of distribution and marketing of M-Audio as well as of selected products of the Pro Tools brand.

“With M&T we have found our dream partner”, explains Ken Dewar, Retail Sales Director EMEA at Avid, “with a high level of competence and a strong relationship with the specialist dealers in the sales area. From the cooperation with M&T we expect a broader expansion of Avid’s specialist dealer network and a further consolidation of the market position.”

With the M-Audio brand, Avid offers a comprehensive range of technically demanding, but affordable devices for ambitious hobby musicians and professionals, DJs and home-recording enthusiasts. The portfolio comprises audio and MID interfaces, keyboards and keyboard controllers as well as speakers. Around the world, Avid’s Pro Tools software is considered the standard in all professional recording studios and therefore the first choice for users of digital audio workstations.

“We are happy to have Avid, one of the leading providers of integrated digital solutions for media production, included in our brand portfolio”, comments Michael Baader, General Manager at M&T Musik & Technik, Division of MUSIK MEYER GmbH.

Avid at Musikmesse: Hall 5.1, A68

Specialist dealers are cordially invited to have a look at the product range at the M&T booth in Hall 3.0 B75.

Joanna Clark, Red Lorry Yellow Lorry, joannac@rlyl.com, 44 (0) 207 403 8878

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid® Studio. For more information about Avid solutions and services, visit www.avid.com, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice.  All prices are MSRP for the U.S. and Canada only and are subject to change without notice.  Contact your local Avid office or reseller for prices outside the U.S. and Canada.  Avid, the Avid logo, Fast Track, M-Audio, Media Composer, Pro Tools, Interplay, ISIS, Sibelius, and Avid Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products.  All other trademarks are the property of their respective owners.

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About AvidThrough Avid Everywhere, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

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