New Documentary from Avid Provides Rare Look Inside Abbey Road Studios
Web-based series follows Grammy nominee Greg Wells, as he produces new song from emerging band Strangefruit
Burlington, MA. – 23 May 2013 – Avid today announces the launch of web-based documentary series, Inside Abbey Road, which is available to view on its website.
WHAT: Avid has launched Inside Abbey Road, a web-based documentary series set inside the legendary Abbey Road Studios in London. In the series, Grammy-nominated producer Greg Wells (Adele/Rufus Wainwright/Pharrell Williams/Katy Perry) records and mixes emerging UK band Strangefruit’s new song, using Avid’s industry leading music and audio post-production DAW, Pro Tools|HDX. The song, “Tell Me,” is the first single from the band’s upcoming debut album release, Between The Earth and Sea.
WHO: The documentary series shows Wells working with Strangefruit, a group that describes its musical influence as “fuzzed out and leftfield indie rock, plangent folk and vintage jazz.” Viewers will get a rare inside look at the creative decisions made in pre-production and hear recording tips and advice from Wells about improving every aspect of a project, from tracking to the final mix.
WHEN: The first episode, Preparing for the Studio, is live now on the Avid website. The next three episodes will premier:
• 23 May: Going to Abbey Road Studios
• 30 May: Getting the Sound
• 6 June: The Producer
WHERE: You can watch the series on the Avid website: http://bit.ly/12Hmzue
Tristan Earl, Red Lorry Yellow Lorry, tristane@rlyl.com, 44 (0) 207 403 8878
About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, and System 5. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google ; or subscribe to Avid Blogs.
© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Interplay, ISIS, Mbox, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.
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