Mia Brunell Livfors new CEO of Axel Johnson

The Board of Directors of Axel Johnson AB has appointed Mia Brunell Livfors as the company’s new President and CEO. She will take up her position on June 1, 2015.

In 2006 – 2014 Mia Brunell Livfors was President and CEO of Investment AB Kinnevik prior to which she was Finance Director at Modern Times Group MTG. Mia has been an advisor to Axel Johnson since 2014 and was appointed as a member of the Board in 2015.

Caroline Berg, Chairman of Axel Johnson, comments: “Mia’s solid background in leading positions, her extensive expertise and long experience of building and developing businesses will be a major asset for us. I am extremely pleased that Mia is assuming this leadership role when Axel Johnson now takes the next step in its development in order to make the most of our future opportunities.”

Fredrik Persson, CEO of Axel Johnson, is leaving his position and other assignments within the group on May 31, 2015, but will stay on as Chairman of Axfood until the annual general meeting at the beginning of 2016.

Caroline Berg says: “I would like to express my sincere gratitude for what Fredrik has achieved during his 15 years at Axel Johnson, of which the last eight as CEO. Under Fredrik’s leadership the group has enjoyed a highly positive development and has today a fantastic position from which we will continue to develop the business.”

Mia Brunell Livfors will not seek re-election to the boards of Transcom, Tele2, MTG and Qliro Group, in order to concentrate on her assignment as CEO of Axel Johnson.

For further information, please contact:

Caroline Berg, Chairman of the Board, +46 (0) 8 701 61 00
Maria Luthström, Communications Manager, +46 (0) 76 138 74 06,

Axel Johnson AB is one of the Nordic region’s leading trading groups which builds and develops businesses within trade and services in the European market, with the main focus on the Nordic region. Group companies currently comprise Axel Johnson International, Axstores, Martin & Servera (70%), Novax, as well as partly owned listed companies Axfood (approx. 50%) and Mekonomen Group (approx. 26%). The wholly and partly owned companies within the Axel Johnson group have a total annual sale of approximately SEK 72 billion and about 20,000 employees (2014). Axel Johnson is a family-owned company in the fourth and fifth generation and is owned by Antonia Ax:son Johnson and her family. www.axeljohnson.se

The Axel Johnson AB group is one of four separate groups within the Axel Johnson Group together with the property company AxFast, the U.S. company Axel Johnson Inc. and the asset management company AltoCumulus.


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