Cecilia Ketels new Head of IR at Axfood

Cecilia Ketels is the new Head of Investor Relations at listed Axfood AB.

She was most recently an IR consultant with the Stockholm-based agency Hallvarsson & Halvarsson where she worked for eleven years and, in addition to consultancy assignments ahead of IPOs, M&A, investor relations and financial reporting, Cecilia was also outsourced as IR Manager for listed companies, most recently as acting Head of Investor Relations at Eniro.

Prior to being an IR consultant, Cecilia worked as an investment banker at Deutsche Bank, Bankers Trust and Alfred Berg.

Annica Elmehagen-Lundquist, Head of Corporate Communications at Axfood AB, comments: “In Cecilia Ketels we have acquired a highly skilled and experienced person who can take Axfood’s very well-managed investor relations to the next level.”

Cecilia Ketels will start her new job after the summer.

“I look forward to continuing to develop Axfood’s financial communication and to building further on the capital market’s confidence in the company.

“It is extremely inspiring to become part of a team that not only creates the Nordic region’s leading retailer but as part of this also aims to be best within sustainability,” says Cecilia Ketels.

Facts: Age: 46. Family: Married to Christian Ketels, children Tobias, 13, Marius, 13, and Pontus, 6. Lives: Lidingö. Leisure activities: Singing in a pop choir, jogging and sailing. Favourite meal: creamy risotto with lemon-scented scallops.

For further information, please contact:
Claes Salomonsson, Manager Media Relations, Axfood AB, +46 702 89 89 83

Axfood AB conducts food retail and wholesale business in Sweden. Retail business is conducted through the wholly owned store chains Willys and Hemköp, comprising 257 stores in all. In addition, Axfood collaborates with a large number of proprietor-run stores that are tied to Axfood through agreements. These include stores within the Hemköp chain as well as stores run under the Handlar’n and Tempo brands. In all, Axfood collaborates with approximately 820 proprietor-run stores. B2B sales are conducted through Axfood Närlivs and the wholly owned Axfood Snabbgross chain. Wholesaling is conducted through Axfood Sverige. Axfood is listed on Nasdaq Stockholm AB’s Large Cap list. Axel Johnson AB is the principal owner, with 50.1% of the shares.

About Us

Axfood AB conducts retail trade through the wholly owned store chains Hemköp, Willys and Willys hemma and wholesale trade through Dagab and Axfood Närlivs. In addition, Axfood collaborates with a number of proprietor-run stores that are tied to Axfood through agreements.




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