THE RISE OF THE ‘BLEISURE’ TRAVELLER

MEET THE BRITISH WORKERS MIXING BUSINESS WITH PLEASURE 

More than a third of British employees (33 per cent) frequently extend their business trips into their personal holidays, according to new research* conducted by car hire booking firm, Autoeurope.co.uk. 

The study reveals blurred lines between business and leisure travel - ‘bleisure’ – with British employees now spending on average 5 days a month travelling with work.

Bleisure trips are more popular among Millennials than any other age group, with this generation saving on average a whopping £634 on personal holidays by prioritising experience and value when it comes to travelling with work.

More than a quarter (26 per cent) of employees will change their working hours when travelling for business trips to take full advantage of what the destination has to offer.

Over a fifth (23 per cent) will choose a more expensive hotel than they usually could afford and a further 20 per cent will opt for additional upgrades on travel because the company is paying.

Loyalty schemes play a large part in the rise of bleisure travel with 22 per cent making business appointments to collect frequent flyer air miles along the way, while remembering to claim club rewards for personal travel in the future.  

Employees don’t intend on travelling solo either as 22 per cent often pay for a family member or friend to join them and enjoy the break too.

Interestingly, the research suggests that bleisure travellers could make for happier and more engaged employees at no extra cost to businesses.

More than one in four (26 per cent) believe that extending business trips into their own leisure time adds value to work assignments and helps to motivate them personally.    

A spokesperson for Autoeurope.co.uk said: “Travelling for business can be an exciting part of the job – it adds variety and offers opportunities to see new places and experience different working cultures.

“Sharing the travelling opportunities between employees and organising bookings, check-ins and accommodation in advance can help ensure travel remains a perk, not a burden for employees.

“We can’t make your business trips happen more often, however, we can offer fantastic car prices and affordable rates to anyone that wants more value from their bleisure trips or personal holidays.”

-          ENDS -

Notes to Editors  

*Independent study commissioned by autoeurope.co.uk and conducted by Ginger Research in April 2016. Almost 2000 people were surveyed over the age of 18. 1049 said that they were employed.   


For media enquiries, please contact sam.bramwell@axonn.co.uk or 0207 517 2207. 

About Auto Europe

Autoeurope.co.uk partners with international car rental companies such as Avis, Budget, Europcar and Hertz as well as with a great number of national and regional suppliers to find best rates on car hire worldwide.

Its philosophy focuses on its customers and the quality of service it has to offer. With 60 years experience that sets it apart from other car hire companies, you can book a car, motorhome, motorcycle for your trip, or even hire a chauffeur. 

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Bleisure trips are more popular among Millennials than any other age group, with this generation saving on average a whopping £634 on personal holidays by prioritising experience and value when it comes to travelling with work.
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Travelling for business can be an exciting part of the job – it adds variety and offers opportunities to see new places and experience different working cultures.
A spokesperson for Autoeurope.co.uk, said: