Bad Santa announces plans to sell wholesale in 2015
Online Retailer of wrapping paper that packs a punch www.iambadsanta.co.uk has announced plans to develop exclusive ranges for the independent retail market in 2015, and offer products wholesale for the first time.
The success of ranges including ‘Tweet Wrappers’ and ‘Jesus says….’ has led the online retailer to extend the offer into the mainstream market. The company intends to launch formally at a range of UK based trade shows in the first quarter of 2015, and will offer its own unique brand of humour in the wrapping paper market to the offline retail market.
The original paper ranges were considered online products because of the content, humour and targeted marketing to niche markets. However, the gift wrap market has seen significant changes over the last 18 months, with more small independent producers coming to the mainstream audience, and the opportunity now exists to commercially launch a full range of products specifically for independent retailers.
Commenting on the plans for 2015, Tony Runeckles director of Substance ‘the company behind the ecommerce platform and originator of Bad Santa products’ stated: ‘Our success over the last 12 months online and our focus on new product ranges within distinct categories, has enabled us to move into the mainstream market. We can now produce in a range of options from flat packed to single sheet to roll options, which also means our product is now much more appealing to the direct and traditional market.’
‘We now have two ranges for 2015, which will be very distinct for the direct market, and which we will sell exclusively to the independent retail market, and so will differentiate our online and offline product ranges. We have developed new ranges which have a significant appeal to our focus groups, and we believe offer an excellent and realistic alternative in a hugely traditional market. We know that a humorous wrapping paper carries distinct value in the gift wrap market, and our products are now refined enough to sit alongside other more obvious wrapping paper options.’ concluded Tony.
Bad Santa is a new wrapping paper, gift tag, greeting card and unique gifts online retailer.Based on an unusual idea to use wrapping paper PROPERLY, and not just as an aesthetic cover for a present, Bad Santa represents the ironic, sarcastic and fairly bad person that lives inside all of us.