A pure white sofa: the foundation for interior decor in 2015

Trend report from Bemz

More high-resolution images of Absolute White sofas at Bemz :
https://plus.google.com/photos/106043097254162717514/albums/5994674839262226385

For 2015, a pure white sofa is being hailed as the key component in a home otherwise dominated by colour, according to the design team at Bemz . The Swedish online retail company known for their fabulous range of covers for IKEA furniture and other home textile products, has therefore introduced a new textile, Belgian Linen Blend, into their popular range of Absolute White fabrics.

There are many trends in the world of interior design, but one that stands out as a long-term fashion is the personalised home, where one can happily blend design classics with IKEA furniture in order to create an interior that reflects who you are as a person. Natural materials, like bamboo and rattan, paired with green houseplants and patterned wallpaper are some of the elements contributing to an earnest and personal home in 2015.

The role of a white sofa becomes increasingly important in holding the interior together in this often eclectic mix of materials and furniture.

"We see a clear interest in crisp, optical white over creamy shades. Pure white is a better match for modern interiors and signals a conscious choice. Furthermore, when offering machine washable sofa covers that are easy to remove, the look becomes manageable rather than dealing with expensive dry cleaning costs. Right now there is a strong interior design trend to change the covers of decorative cushions according to the season, so what better base to work from than an Absolute White sofa?" says Lisbeth Toivonen, Creative Director at Bemz.

With the release of Absolute White in Belgian Linen Blend, Bemz increases its offering of pure white fabrics to three different textiles: Belgian Linen Blend, Rosendal Pure Washed Linen and Panama Cotton. In February, a fourth will be added to the range of Absolute White fabrics, in a herringbone pattern from the sustainable collection, Bemz Respect.

Ends

Notes to Editors
Photo caption information:
Klippan Loose Fit Urban sofa cover from Bemz in Absolute White Rosendal Pure Washed Linen (£359).

For more information, fabric samples or to borrow covers:
Christina Bhachu, Bemz: 07966 216363, christie@bemz.com
or Marie Sundström, Bemz: +46 73 403 52 94, marie@bemz.com

Customer service from the UK: 0800-048 84 04 (Toll Free)

High resolution pictures from Bemz collections :
http://www.bemz.com/en-gb/press-room/image-bank-/

About Bemz
Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com , where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids’ rooms in 2013.

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About Us

Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids’ rooms in 2013.

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