Bemz Respect – design that cares for the environment
Innovation and inspiration generate sustainable style at Bemz
More high-resolution images from the Bemz Respect collection here .
Bemz , known for designer covers for IKEA furniture, is taking the next step in its commitment to the environment with the launch of Bemz Respect, a collection that has sustainable living and caring for the environment at its heart.
The Bemz Respect collection is produced using surplus textiles from the fashion industry and manufactured entirely without the use of water or dyes, all in an effort to reduce environmental impact.
The textiles included in the Bemz Respect collection are manufactured in several stages. Leftover fabrics from clothing industry are first collected and sorted by colour – grey with grey and white with white. The textiles are shredded and ground back down to their initial cotton fibres, which are then spun into yarn. To ensure a durable and high quality yarn, the cotton fibres are mixed with a small amount of polyester derived from recycled plastic bottles. Finally, the yarn is woven into a new textile, designed by Bemz: Waste is recycled into a beautiful, high-quality textile without using of a drop of water or dye, thanks to innovative technology and modern design.
“Our design team has been on the lookout for a high-quality, sustainable cotton fabric with a robust texture to add to our textile collection for a while now. At last, thanks to modern technology, we’ve found what we were looking for – an environmentally friendly textile that comes in a number of beautiful shades,” says Lisbeth Toivonen, Creative Director at Bemz.
Initially, six new fabrics will be included in the Bemz Respect collection:
The new Brunna Melange’s textured structure and sophisticated lustre gives these fabrics a presence in the room. The multi-toned Brinken Herringbone in three of Bemz’s most popular hues, creates an elegant and classic look that is equally suited to vintage-inspired styles as modern urban interiors.
The Bemz commitment to the environment runs deep, with a business concept based on extending the life of IKEA furniture. But it does not stop there: the Bemz business model limits waste and strain on resources by only producing what customers have ordered and all product manufacturing takes place in its biggest market, Europe, keeping shipping distances short.
The Bemz Respect collection will be available to order on bemz.com from February 2015.
Notes to Editors:
Caption information for image:
Söderhamn sofa cover in Jet Black/Sand Beige Brinken Herringbone (£369). Karlstad sofa cover in Silver Grey Brunna Melange (£349). Mellby armchair cover in Sand Beige Brunna Melange (£169). Cushion covers in Rose Tegnér Melange (£25), and Betula Zinc Grey (£29).
For more information, fabric samples or to borrow covers:
Christina Bhachu, Bemz: 07966 216363, firstname.lastname@example.org
Customer service from the UK: 0800-048 84 04 (Toll Free)
High resolution images from Bemz
Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com , where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids ’ rooms in 2013.