Bemz teams up with Designers Guild to launch limited edition velvet covers

Nine vintage colours to be added to the Bemz range 

High-resolution images, lifestyle and cut-out:  
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September 15, 2016 – Velvet is the one textile that designers are using from catwalks to living rooms the world over. Bemz , known for its designer covers for IKEA furniture, remains fashion-forward with its latest launch: Zaragoza Vintage Velvet fabrics by Designers Guild. For the first time, a collection of limited edition vintage velvet in nine spot-on-trend colours will be available for purchase as covers for IKEA sofas, chairs, cushions and more at Bemz.com from today.


Bemz armchair cover in [NEW] Zaragoza Vintage Velvet Sea by Designers Guild.


Bemz covers for Nils chairs in [NEW] Zaragoza Vintage Velvet Acorn, Grey, Mist and Espresso by Designers Guild.

Bemz is once again teaming up with the award winning and internationally renown British lifestyle company Designers Guild, to introduce the full range of Bemz products in a luxurious and sensuous velvet, the fabric of choice this season. Velvet has always been in demand for its rich, soft, and sophisticated depth. Combining the tradition and timeless luxury of the Zaragoza Vintage Velvet fabrics by Designers Guild with clean, modern lines of IKEA furniture, Bemz can now offer its customers the ultimate in current style.

“Introducing velvet into our range of textiles has been a long-standing ambition of mine. We’ve searched the world over for just the right velvet quality – one that’ll keep its shape as a furniture cover and still look fabulous wash after wash. I am thrilled that we have sourced a velvet that meets our exacting standards for high quality textiles and machine washability,” says Lesley Pennington, Bemz founder and CEO.

Palette of new Zaragoza Vintage Velvets by Designers Guild available at Bemz 

The Zaragoza Vintage Velvet textiles are a heavyweight weathered velvet, designed as an upholstery velvet look with a pile surface that reflects colour deeply, giving it a coveted vintage quality. Depending on where the light hits the fabric, the soft sheen of these velvets will appear across furniture in a variety of shades. An altogether sumptuous, softly luxurious, and timeless upholstery fabric, the Zaragoza Vintage Velvets will be available in a palette of colours carefully chosen to easily mix with any other Bemz product – even in different fabric types. The launch at Bemz.com includes Zinc, Sea, Acorn, Espresso, Viridian, and vibrant Clover, Cranberry, Emerald and Mist.

Zaragoza Vintage Velvet is woven in Europe.

"Sustainability is in the Bemz DNA. Therefore we are particularly proud to offer fabrics still woven in Europe where environmental standards are strict, and reducing shipping distances to our main markets,” adds Lesley Pennington.

The new Zaragoza Vintage Velvet fabrics are available for purchase across the full range of products at Bemz.com .


Bemz cover for Mellby armchair in [NEW] Zaragoza Vintage Velvet Sea and Bemz cover for  Söderhamn footstool in [NEW] Zaragoza Vintage Velvet Espresso by Designers Guild.

Ends

For more information, fabric samples or to borrow covers, please contact :
Christina Bhachu, christie@bemz.com , +44 796 621 6363 

Customer service from the UK: 0800-048 84 04 (Toll Free) 

High resolution images from the Bemz image bank available here .  

Notes to Editors:

Caption information for images:
Top image:

Bemz cover for Nockeby sofa in Zaragoza Vintage Velvet Clover by Designers Guild, from£449. Bemz cushion covers in Zaragoza Vintage Velvet Zinc, Zaragoza Vintage Velvet Espresso, Zaragoza Vintage Velvet Sea, Zaragoza Vintage Velvet Cranberry, Zaragoza Vintage Velvet Mist, Zaragoza Vintage Velvet Viridian, Zaragoza Vintage Velvet Acorn and Zaragoza Vintage Velvet Emerald by Designers Guild, starting from £29 each.

Second image:
Bemz cover for Mellby armchair in Zaragoza Vintage Velvet Sea by Designers Guild, £209. Bemz cover for Karlstad sofa in Zaragoza Vintage Velvet Viridian by Designers Guild, from£399. Bemz cushion covers in Zaragoza Vintage Velvet Mist and Zaragoza Vintage Velvet Emerald by Designers Guild, from £29 each, and Betula Espresso (to be launched in October), £29. 

Third image:
Bemz cover for Klippan sofa in Zaragoza Vintage Velvet Emerald by Designers Guild, £299. Bemz covers for Nils chairs in Zaragoza Vintage Velvet Acorn, Zaragoza Vintage Velvet Zinc, Zaragoza Vintage Velvet Mist and Zaragoza Vintage Velvet Espresso by Designers Guild, £59 each.

Fourth image:
Palette of new Zaragoza Vintage Velvets by Designers Guild available at Bemz.

Fifth image: 
LEFT: Bemz cover for Mellby armchair in Zaragoza Vintage Velvet Sea by Designers Guild, £209. Bemz cushion covers in Zaragoza Vintage Velvet Mist by Designers Guild, £29 and Betula Espresso (to be launched in October), £29. RIGHT: Bemz cover for Söderhamn footstool in Zaragoza Vintage Velvet Espresso by Designers Guild, £149. Bemz cushion covers in Zaragoza Vintage Velvet Acorn by Designers Guild, £29. 

Sixth image:
Bemz cover for Karlstad in Zaragoza Vintage Velvet Cranberry by Designers Guild, from£399. Bemz cushion covers in Zaragoza Vintage Velvet Cranberry, Zaragoza Vintage Velvet Zinc and Zaragoza Vintage Velvet Acorn by Designers Guild, £29 each.

Seventh image:
Bemz cover for Nockeby in Zaragoza Vintage Velvet Acorn by Designers Guild, from £449. Bemz cushion covers in Zaragoza Vintage Velvet Zinc, Zaragoza Vintage Velvet Espresso, Zaragoza Vintage Velvet Sea, Zaragoza Vintage Velvet Cranberry, Zaragoza Vintage Velvet Mist, Zaragoza Vintage Velvet Viridian, Zaragoza Vintage Velvet Clover and Zaragoza Vintage Velvet Emerald, designer: Designers Guild, starting from £29 each.

About Bemz

Bemz is a Swedish design company that produces tailor-made covers for IKEA furniture and other home textile products. The company was founded in 2005 by Lesley Pennington. The Bemz brand philosophy is deeply rooted in Scandinavian design history. Bemz fabrics are specially selected for their high quality, natural materials and all Bemz textiles are machine washable. With a business idea based on extending the life of IKEA furniture, Bemz environmental commitment is significant. Furthermore, Bemz eliminates overproduction by only manufacturing what customers have ordered and all production takes place in Europe, its biggest market. In December 2009, Bemz opened a store at Odengatan 22, in Stockholm - a shop and showroom in one.
More facts and figures on Bemz here .
Customer service from the UK: 0800-048 84 04 (Toll Free)

About Designers Guild

Designers Guild is the international, luxury lifestyle brand. Headed by Tricia Guild, Creative Director and Founder – renowned for her use of colour and pattern - the company produces fabric, wallpaper and paint collections as well as bed and bath and home accessories. With stores in London and online as well as a network of global stockists - the brand offers everything for a contemporary lifestyle. www.designersguild.com

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About Us

Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids’ rooms in 2013.