Bemz x Tom Dixon launch design covers for DELAKTIG


Bemz x Tom Dixon Natural cover for DELAKTIG Bed/Sofa by Tom Dixon and IKEA

Bemz and Tom Dixon have teamed up to create a collection of design covers for the DELAKTIG living platform - the collective brainchild of IKEA and Tom Dixon. The covers will be available to the public on February 1st to coincide with IKEA’s official DELAKTIG launch across Europe. The unique covers – available exclusively at Bemz – can transform DELAKTIG into a designer piece.

The DELAKTIG living platform was conceived by IKEA and Tom Dixon and is designed to be an open source product, hacked by external companies and individuals. The Bemz x Tom Dixon collection of design covers for DELAKTIG makes a luxury hack instantly accessible to the public.

"In their partnership with Tom Dixon, IKEA took their first step to actively support - and in fact encourage - hacking of their products, which in essence is what Bemz is all about. It was an honour to be invited to take part in this innovative open source project as a textile design partner. Working with Tom Dixon to co-create a collection of luxury covers was a dream opportunity for Bemz to combine our respective expertise in the area of design, craftsmanship and innovation", says Lesley Pennington, Founder of Bemz.

“Part of the reason we started the IKEA project was that we were fascinated by the hacking culture that exists around it. After a bit of research, we saw that Bemz were the pre-eminent aftermarket adapters of IKEA products. Alongside producing a few high-end custom attachments for our own living platform, we felt Bemz would be the right partner to deliver three distinct covers beyond what IKEA themselves would usually produce”, says Tom Dixon, Founder and Creative Director.

DELAKTIG is conceived as a furniture platform to express one’s own creativity or functional needs - whether that means altering the platform to become a bed, a sofa, an office, a lounge space, or completely changing the aesthetic of the piece using textile covers. The Bemz x Tom Dixon collaboration worked with pattern, stitching, fit and silhouette to enable the transformation of DELAKTIG into a designer piece.

“We wanted three fabrics that were as disparate as possible, appealing to different clients as well as demonstrating the breadth of the appeal of the product. We chose one that was really talking about Britishness (Floral), one which was one of our own textile prints from our latest collection (Superrock), which we wanted to see on a larger furniture piece and one which was more of an everyday, slightly distressed fashion fabric akin to jeans material (Natural)”, says Tom Dixon, Founder and Creative Director.


Bemz x Tom Dixon Floral cover for DELAKTIG Bed/Sofa by Tom Dixon and IKEA

Bemz x Tom Dixon Collection - Cover #1, “Floral”
The Floral is a one-piece cover with a semi-long skirt concealing DELAKTIG’s metal frame. The loose-fitting style with oversized exposed seams gives the cover a deconstructed and relaxed look, completely altering DELAKTIG’s silhouette. The oversized floral pattern featuring classic British roses was selected by Tom Dixon from the Designers Guild collection. Printed in a vibrant colourway on a natural linen basketweave, the large repeat will ensure that each cover has its own unique rose pattern.


Bemz x Tom Dixon Superrock cover for DELAKTIG Bed/Sofa by Tom Dixon and IKEA

Bemz x Tom Dixon Collection - Cover #2, “Superrock”
The Superrock cover features a black, graphic, hand drawn pattern designed by Tom Dixon, printed on a heavy-weight cotton and linen fabric with visible natural fibres. The print can be seen in the Tom Dixon 2018 collection, but this specific version is unique to DELAKTIG. This cover boasts a loose fit with a semi-long skirt. The deconstructed silhouette and black pencil strokes are enhanced with black ribbon taping at the seams.


Bemz x Tom Dixon Natural cover for DELAKTIG Bed/Sofa by Tom Dixon and IKEA

Bemz x Tom Dixon Collection - Cover #3, "Natural"
Crafted in a faded, washed khaki green heavy-weight linen, Natural is designed to improve with age, much like your favourite worn, stonewashed jeans. The cover has a tailored, regular fit to show off DELAKTIG´s streamlined shape. The slim side panels are updated with oversized pockets with statement buckle straps, inspired by utility workwear. The pockets transform DELAKTIG into a functional work or entertainment space, ensuring your essentials are always at hand.

The Bemz x Tom Dixon collection of covers for DELAKTIG will be available to the public on February 1st 2018 exclusively at bemz.com. Prices start at €500 for a 3-seater. Covers will be available for DELAKTIG 3-seater, 2-seater and 1-seater platforms. The existing 250+ Bemz fabrics are also available for the DELAKTIG series with prices starting at €99.

The Bemz x Tom Dixon collection is being launched as a sequel to the collaboration´s premiere piece, an haute couture concept cover in Icelandic long-haired sheepskin unveiled alongside DELAKTIG at Milan Design Week 2017.

 

For high resolution images please go to our Bemz x Tom Dixon photo album.

For further press information, please contact Jenny Olsson, Brand Marketing Manager, +46 (0)70-7340790, press@bemz.com.

 

About Bemz
Bemz is a global e-commerce company specialising in custom made design covers for IKEA furniture. All Bemz covers are sewn to order in Europe by experienced seamstresses. The company’s 250+ machine washable fabrics are specially selected for their high quality and focus on natural materials. Bemz was founded by Lesley Pennington in 2005, and the Stockholm-based company now sells online to 42 countries. With a business idea based on extending the life of IKEA furniture, sustainability is at the heart of the company. What’s more, Bemz eliminates waste by manufacturing on demand.
bemz.com
@bemzdesign

#bemzdesign

About Tom Dixon
Tom Dixon design, develop and sell extraordinary objects and spaces for everyday use. The latest chapter of Tom Dixon's design journey began in 2002 when he left corporate life to create his own eponymous brand as a platform for a series of new adventures in the design of products and interiors. 15 years on, Tom Dixon is now widely celebrated global force in interior design with their own hubs in New York, Hong Kong, London, Los Angeles and Tokyo. The 600 products range from lighting to furniture, from tableware through to fragrance and are distributed in over 65 countries; they are instantly recognisable for their sculptural qualities and engineered materiality.
tomdixon.net
@tomdixonstudio
#tomdixon

 

 

About Us

Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids’ rooms in 2013.

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Part of the reason we started the IKEA project was that we were fascinated by the hacking culture that exists around it. After a bit of research, we saw that Bemz were the pre-eminent aftermarket adapters of IKEA products. Alongside producing a few high-end custom attachments for our own living platform, we felt Bemz would be the right partner to deliver three distinct covers beyond what IKEA themselves would usually produce”
Tom Dixon, Founder and Creative Director