New design partnership: Bemz and world renowned design house Romo
Bemz introduces a curated selection of fourteen stunning linen blend textiles from Romo
October 4, 2016 – Bemz, the company known for custom-designed covers for Ikea sofas and chairs, is very proud to introduce a new and exclusive collaboration with internationally acclaimed design house Romo. For the first time ever, Romo’s contemporary textiles of exquisite quality will be available as covers for Ikea furniture as Bemz launches fourteen of its Linara fabrics.
Romo’s ethos of creating exquisite quality, exceptional design and contemporary colour come to life in its best-selling Linara line of linen blend fabrics. Classic Linara – a linen-cotton blend with a super soft, peach-skin finish and antique, washed look – will be launched in ten exciting solid colours at Bemz. Cubis, a stylish display of simple interlocking squares printed on Linara will join this collection in four colourways. All the textiles are 63% cotton and 37% linen and machine washable.
Palette of new Linara Linen Blend fabrics by Romo available at Bemz
A UK-based family run business in its fifth generation, Romo has showrooms around the world offering a diverse range of designer fabrics, wallcoverings, trimmings and accessories.
“We are thrilled to work with Romo – one of the most exciting design houses in the world. Romo’s in-house team of talented and experienced designers have built a world class reputation for offering excellent designs and products. Each designer plays a key part in the creative process, with expert weavers designing innovative woven qualities and talented artists creating original prints. They are a perfect fit for our growing customer base, who look for sophistication in design,” says Lesley Pennington, founder and CEO of Bemz.
“I believe Romo and Bemz share the same passion for design, quality and sustainability. Bemz believes in using 100% natural materials created in Europe that are machine washable and made to fit to perfection. We are very excited to see our best-selling linen union Linara, in the Bemz range – a quality that combines a beautiful look and finish with durability and practicality…in true Bemz style!” says Joacim Stigson, MD of Romo Sweden.
A curated palette of 14 iconic mix and match neutral colours and geometric prints will be available across the entire range of covers for IKEA furniture, curtains, cushions and bedroom accessories at Bemz.com from September 29, 2016.
For more information, fabric samples or to borrow covers, please contact:
Christina Bhachu, firstname.lastname@example.org, +44 796 621 6363
Customer service from the UK: 0800-048 84 04 (Toll Free)
High resolution images from the Bemz image bank available here.
Notes to Editors:
Caption information for images:
Bemz cover for the Stocksund sofa in Cubis Peach Skin Pomela by Romo, £809. Bemz covers for the Stocksund armchairs in Linara Peach Skin Pomela, £309, and Cubis Peach Skin Rose Quartz by Romo, £509. Bemz cushion covers in Linara Peach Skin Verdigris, Linara Peach Skin Feather Grey and Linara Peach Skin Spice, all by Romo, and Zaragoza Vintage Velvet Cranberry by Designers Guild, £29 each.
Bemz bed skirt with pleats in Linara Peach Skin Verdigris by Romo, £159. Bemz cover for Abelvär headboard in Linara Peach Skin Verdigris by Romo, £189. Bemz bedspread in Cubis Peach Skin Pigeon by Romo, £339. Bemz cushion covers in Linara Peach Skin Spice, £29, and Cubis Peach Skin Tourmaline by Romo, £39, Panama Cotton Vanilla Yellow, £15, and Brinken Herringbone Silver Grey, £19.
LEFT: Bemz cushion covers in Linara Peach Skin Porridge, Linara Peach Skin Rose Quartz, Linara Peach Skin Bilberry, Linara Peach Skin Pomelo, Linara Peach Skin Spice, Cubis Peach Skin Tourmaline, Linara Peach Skin Verdigris, Cubis Peach Skin Rose Quartz and Linara Peach Skin Eucalyptus, all by Romo, from £29 each. RIGHT: Bemz cover for the Stocksund armchair in Linara Peach Skin Feather Grey by Romo, £309. Bemz cushion covers in Linara Peach Skin Spice by Romo and Betula Deep Navy Blue, £29 each.
Bemz cover for the Stocksund sofa in Cubis Peach Skin Pigeon by Romo, £809. Bemz cover for the Stocksund armchair in Linara Peach Skin Feather Grey, by Romo, £309. Bemz cover for the Ektorp sofa in Linara Peach Skin Tourmaline by Romo, £539. Bemz cushion covers in Cubis Peach Skin Tourmaline by Romo, £39, Zaragoza Vintage Velvet Espresso and Zaragoza Vintage Velvet Mist by Designers Guild, £29 each.
LEFT: Bemz medium skirt cover for the Henriksdal chair in Cubis Peach Skin Rose Quartz by Romo, £109. RIGHT: Bemz cover for the Stocksund sofa in Cubis Peach Skin Pigeon by Romo, £809. Bemz cushion cover in Linara Peach Skin Eucalyptus by Romo, £29.
Bemz is a Swedish design company that produces tailor-made covers for IKEA furniture and other home textile products. The company was founded in 2005 by Lesley Pennington. The Bemz brand philosophy is deeply rooted in Scandinavian design history. Bemz fabrics are specially selected for their high quality, natural materials and all Bemz textiles are machine washable. With a business idea based on extending the life of IKEA furniture, Bemz environmental commitment is significant. Furthermore, Bemz eliminates overproduction by only manufacturing what customers have ordered and all production takes place in Europe, its biggest market. In December 2009, Bemz opened a store at Odengatan 22, in Stockholm - a shop and showroom in one.
More facts and figures on Bemz here.
Customer service from the UK: 0800-048 84 04 (Toll Free)
Embodying a timeless simplicity and enduring style, Romo continues to create alluring collections that further add to the desirability of the brand. This season sees Romo launch five new collections that offer versatile, sophisticated designs with an air of casual elegance and understated luxury. Generations of experience and distinctive British design are the foundation of the Romo brand. Since establishing its own in house design studio in the 1980s Romo has continued to grow and is now a market leader in designer fabrics and wallcoverings. Renowned for its assorted library of classic and contemporary designs and versatile plains, Romo offers a diverse style and timeless elegance enriched with a sophisticated colour palette.
More about Romo