New Designers Guild’s Sudara in the latest autumn colours now available exclusively at Bemz

Made exclusively for Bemz by Designers Guild

September 6, 2016 – Bemz , known for its designer covers for IKEA furniture, is proud to launch a new version of the popular Sudara pattern, Sudara Magenta, made exclusively for Bemz by Designers Guild and available exclusively at . The new Sudara Magenta colour scheme matches the red autumn fashion trend perfectly, including beautiful burgundy, dark pink, plum, aubergine, olive green and violet tones, and is available for all models in the Bemz collection and exclusively at .

High-resolution images, lifestyle and cut-out:  Click here or use the link  

Tricia Guild, founder and Creative Director of Designers Guild

Sudara Magenta, made exclusively for Bemz by Designers Guild and available exclusively at

Bemz cover for the Stocksund sofa in [NEW] Sudara Magenta by Designers Guild, exclusively for Bemz, £669. Bemz cushion covers in Tegnér Melange Pearl White (£25), Brera Lino Aubergine by Designers Guild (£35), and Panama Cotton Teal Blue (£15).

Bemz cover for the Söderhamn sofa in Sudara Azure by Designers Guild, £499. Bemz cushions covers in Natural Brera Lino and Leaf Brera Lino by Designers Guild, £35 each, and Loose Fit Urban style Soft White Rosendal Pure Washed Linen, £35 by Bemz. 


For more information, fabric samples or to borrow covers, please contact :
Christina Bhachu, , +44 796 621 6363 

Customer service from the UK: 0800-048 84 04 (Toll Free)

High resolution images from the Bemz image bank available here .  

About Bemz

Bemz is a Swedish design company that produces tailor-made covers for IKEA furniture and other home textile products. The company was founded in 2005 by Lesley Pennington. The Bemz brand philosophy is deeply rooted in Scandinavian design history. Bemz fabrics are specially selected for their high quality, natural materials and all Bemz textiles are machine washable. With a business idea based on extending the life of IKEA furniture, Bemz environmental commitment is significant. Furthermore, Bemz eliminates overproduction by only manufacturing what customers have ordered and all production takes place in Europe, its biggest market. In December 2009, Bemz opened a store at Odengatan 22, in Stockholm - a shop and showroom in one.
More facts and figures on Bemz here .
Customer service from the UK: 0800-048 84 04 (Toll Free)


About Us

Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids’ rooms in 2013.