Open innovation behind latest collection from Bemz

Designed by European students and designers

New collection of winning designs chosen by the public via the Bemz Design Award 2016, including UK winner Urquhart by Roseanne Jack (second from left).
More high-resolution images here.

May 24, 2016 – Bemz, the company known for its designer covers for IKEA furniture, remains on the forefront of progressive business practices by introducing open innovation into its own design process. The recently unveiled collection of textiles chosen for the international Bemz Design Award, were designed by four students as well as one winner from the general public. The winning entries were selected by jury and public vote to be the final winners of the prestigious Bemz Design Award.

Open innovation and co-design are not new concepts at Bemz – the first Bemz Design Award was founded in 2013 to discover new design talent using a similar platform of open sourcing of design. In this second edition of the Bemz Design Award, submissions were invited from talented students from leading design schools across Europe as well as from designers from across the globe. Bemz received almost 500 entries in this prestigious textile design competition and over 11,200 members of the public voted identifying these five designs as the public’s favourites.  

Nockeby sofa cover in the winning design for the Bemz Design Award 2016, För att Himlen är Blå Deep Navy Blue by Anna Möller of Sweden.

“Opening up our product range to open sourcing of design as well as public involvement in the voting process is key for Bemz as we evolve in an age of open innovation. Combining talent in the market with Bemz’s expert product know-how creates opportunity for our customers for innovative design and products. This is a future co-design trend in which we will actively participate – both to sponsor young, emerging design talents but also to offer new, exciting products to our customers,” says Lesley Pennington, Bemz founder and CEO. 

With customer-led design in its sights, Bemz is keen on pursuing this kind of open innovation further. 

“Open innovation fits our business model,” says Lisbeth Toivonen, Head of Production at Bemz. “Relying on parties outside our usual supply chain accelerates our internal innovation and helps us differentiate ourselves in the market.”

All four student winners, Roseanne Jack from the UK, Lena Maier from Germany, Charlène Juille from France and Anna Möller Sweden, as well as one public winner, Virginie Roblin of France, will have their designs added to the Bemz Design Collection and available for purchase across the Bemz range of products sold worldwide. They will all receive a royalty from Bemz for every metre of fabric sold via Bemz.com. As ultimate winner, Anna Möller will also receive €1000 cash prize.

The new Bemz Design Award fabrics will be available for purchase across the full range of products at Bemz.com from August, 2016. Find out more about the Bemz Design Award here

Winning designs added to the Bemz Design Collection through the Bemz Design Award 2016 

Ends

For more information about Bemz or the Bemz Design Award, please contact:
Christina Bhachu, christie@bemz.com, +44 796 621 6363 

Customer service from the UK: 0800-048 84 04 (Toll Free)

High resolution images from Bemz available here. 

Notes to Editors:
Caption information for images:

Top image:
Bemz covers for Henriksdal chairs in the five winning designs from the Bemz Design Award 2016: short cover in Artiskok Light Olive Green by Lena Maier of Germany, £85 and medium skirt covers in Urquhart Light Denim Blue by Roseanne Jack of the UK, Vases Graphiques Absolute White by Virginie Roblin public entry winner, Flying on Ice Mineral Blue by Charlène Juille of France and För att Himlen är Blå Deep Navy Blue by Bemz Design Award 2016 winner Anna Möller of Sweden, £95 each.

Second image:
Nockeby sofa cover in the winning design for the Bemz Design Award 2016, För att himlen är blå Deep Navy Blue by Swedish student Anna Möller, £679. Bemz cushion covers in Deep Navy Blue, Chestnut and Chocolate Brown, £15 each.

Third image:
The five winning designs determined by jury and public vote in the Bemz Design Award 2016, from top left, clockwise: Artiskok Light Olive Green by German student Lena Maier, Flying on Ice Mineral Blue by French student Charlène Juille, Urquhart Light Denim Blue by UK student Roseanne Jack and Vases Graphiques Absolute White by Public category winner Virginie Roblin of France.

About Bemz

Bemz is a Swedish design company that produces tailor-made covers for IKEA furniture and other home textile products. The company was founded in 2005 by Lesley Pennington. The Bemz brand philosophy is deeply rooted in Scandinavian design history. Bemz fabrics are specially selected for their high quality, natural materials and all Bemz textiles are machine washable. With a business idea based on extending the life of IKEA furniture, Bemz environmental commitment is significant. Furthermore, Bemz eliminates overproduction by only manufacturing what customers have ordered and all production takes place in Europe, its biggest market. In December 2009, Bemz opened a store at Odengatan 22, in Stockholm - a shop and showroom in one.
More facts and figures on Bemz here.
Customer service from the UK: 0800-048 84 04 (Toll Free)

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About Us

Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids’ rooms in 2013.

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