The linen cover that transforms your sofa
Popular Loose Fit Urban covers from Bemz – available in over 30 colours – give IKEA sofas a summer makeover
More high-resolution images of Bemz Loose Fit Urban covers available here.
Make a perfectly ordinary Ikea sofa unrecognisable in an instant by transforming it into an ultra-modern statement piece with a popular linen cover from Bemz. The secret is a Loose Fit Urban style cover, a unique design created by Bemz and available in exclusive pure, pre-washed linen. The Loose Fit Urban covers come in an incredible 31 different linen fabric choices. Give your sofa a summer makeover – dress it in linen!
With beautiful new inspirational images, Bemz will show you how to make a truly on-trend statement with Loose Fit Urban covers.
Lisbeth Toivonen, Creative Director at Bemz, talks about the Loose Fit Urban design and current trends.
“There are many ways to change an IKEA sofa. When developing our Loose Fit Urban range of covers, we decided to transform the shape of the sofa into something new by accentuating the seams and giving the sofa cover a more relaxed style. Our popular pre-washed linen fabrics enable the sofa to take on a whole new identity. The cover offers the ideal modern look for summer 2015, the season for bright whites, as well as shades of grey and blue.”
When Bemz launched the Loose Fit Urban series in 2011, the covers were available in four colours. Now customers can choose from an incredible 31 different fabrics in a range of vibrant colours as well as crisp white, sooty black, and unbleached linen, with the most recent addition being the denim-like Strand Laundered Linen in Chambray Blue.
Loose Fit Urban style covers in 100 per cent linen are not limited to sofas, but are also available for armchairs, footstools, chairs and bed products at Bemz. Linen’s natural varied structure is particularly suited to spring and summer, adding a casual decorative touch, and the fact that they look best slightly wrinkled makes them easy to care for and the ideal choice for that carefree, relaxing summer feel.
Notes to Editors:
Caption information for images:
Bemz Loose Fit Urban cover for Karlstad sofa in Absolute White Rosendal Pure Washed Linen (£589). Bemz Karlstad cushion cover in Noir Brera Fino by Designers Guild (£55).
Lower images from the left:
Bemz Multi Fit chair cover in Silver Grey Rosendal Pure Washed Linen (£109);
Bemz Loose Fit Urban cover for Klippan sofa in Absolute White Rosendal Pure Washed Linen (£359), Bemz cushion covers in Chestnut Panama Cotton (£15) and Sage Brown Raffia (£19);
Bemz Loose Fit Urban medium skirt cover for Nils chair in Blue/White Sandhamn Stripe (£49) and Absolute White Rosendal Pure Washed Linen (£79);
Bemz Loose Fit Urban cover for Klippan sofa in Medium Grey Rosendal Pure Washed Linen (£359).
For more information, fabric samples or to borrow covers:
Christina Bhachu, Bemz: 07966 216363, firstname.lastname@example.org
Customer service from the UK: 0800-048 84 04 (Toll Free)
High resolution images from Bemz:
Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable. They can be purchased via www.bemz.com, where free fabric samples of favourites can also be ordered. In December 2009, Bemz opened an Inspiration Store at Odengatan 22, in Stockholm – a store and an inspiration workshop in one. At Bemz, whether shopping for the bedroom, dining room or living room, all products can be freely mixed and matched with the existing Bemz range of fabrics and custom textile products to create a completely individual look. The Bemz range was extended to include bedroom products in 2011 and made-to-measure curtains and products for kids’ rooms in 2013.