The Great Hydrating Concealer Coverup

The Curious Case of Hydrating Crease Control

Cover-up goes incognito! This hydrating crease-control concealer - with Vitamin E & apple seed extract - hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Available in three shades, it’s proven to keep skin hydrated for 6 hours!* *Instrumental test 

Results too good to conceal!

  • 100% said fakeup hydrates skin*
  • 100% said fakeup feels comfortable on skin*
  • 100% said the texture feels silky*
  • 94% said the effect is long-lasting*
  • 94% said fakeup doesn’t run*
  • 97% said the formula is lightweight*
  • 91% said fakeup conceals dark circles*
  • 91% saw a natural appearance*
  • 97% said the packaging makes it easy to use*

*Results observed in a consumer panel survey.


About Us

Benefit Cosmetics is the playful-spirited San Francisco based makeup brand that offers fun instant beauty solutions. Benefit delights women of all ages with one-of-a-kind products like Benetint, they’re real & Porefessional. With over 4000 counters in 35 countries, Benefit is one of the fastest growing prestige beauty brands in the business and a part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.


Quick facts

Fakeup Hydrating Concealer is proven to keep skin hydrated for 6 hours @BenefitCanada
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Instantly hide dark circles & diffuses fine lines with @BenefitCanada Fakeup Hydrating Concealer
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Your Perfect Shade of Fakeup unlocks the secret to smooth, hydrated skin @BenefitCanada
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