Soarsoft Africa is Appointed to SMART Partner Program for Its Adoption of Binary Tree’s SMART Methodology

Key Preferred Distributor Soarsoft Earns Binary Tree’s SMART Partner Designation 

Durban, South Africa – (April 16, 2013) – Binary Tree, the provider of SMART Migration software and solutions for migrating to Microsoft Exchange and Microsoft Office 365, today announced that Soarsoft Africa, Binary Tree’s exclusive South African distributors of global messaging platform migration solutions, has announced their adoption of Binary Tree’s revolutionary SMART migration methodology. With this move, Soarsoft Africa joins the exclusive, invitation-only SMART migration partner community, in line with their status as a Preferred Binary Tree distribution partner.

The SMART Partner Program is offered to select partners who have a core focus on complementary lines of business to Binary Tree, have Microsoft messaging and cloud competencies, and uphold Binary Tree’s strict service standards. The SMART designation is offered by invitation only, and was granted to Soarsoft this year.  Soarsoft has held the exclusive distribution post for Binary Tree offerings in South Africa since 2012 based on their continuous commitment to providing superior services and support to end user customers as well as partners.

“As distributors of Binary Tree products for more than two years, we have executed many large and complex migrations across multiple platforms and in complicated environments with vast amounts of legacy data housed in various third party applications,” explains Chris Hathaway, Director at Soarsoft Africa.  “Based on this experience, the move to adopt SMART methodology was a natural fit for our organization.”

Hathaway adds, “SMART is a highly refined methodology that Binary Tree has developed over many years as specialist migration vendors, working with the company’s tools to form a seamless framework for migrations. It is based on three pillars: best practice methodology, proven technology, and knowledgeable and practiced advisors, which is where Soarsoft fits into the picture. These three pillars correspond with the well known trifecta of ‘people, process and technology’ and form the cornerstones of successful messaging migrations.”

To become a SMART partner, Soarsoft Africa has undergone extensive and continuous mandatory training on multiple competencies, as well as product focused education. Binary Tree closely manages the training process, and a curriculum is developed for each partner based on their specific needs and requirements. Soarsoft has committed to not only participating in the training themselves, but also acting as a gateway to training the partner network throughout South Africa.

“SMART Partners are an extension of Binary Tree,” says Marcella Mazzucca, Worldwide Marketing & Channel Operations at Binary Tree.  “Our certification process is broken into multiple levels, including technical, sales and marketing enablement, and we continue to drive the follow-through on education to ensure that our distributors, including Soarsoft, are not only able to lead within their marketplace, but exemplify our commitment to services.  Soarsoft has an extensive Microsoft and services portfolio – one that is unmatched in their region – which made them a warranted addition to our exclusive SMART partner family.”

Mazzucca goes on to say, “As a SMART Partner, Soarsoft is able to deliver the SMART Methodology by offering a seamless, automated migration process for customers going to new or enhanced versions of Microsoft Exchange or the Cloud. Soarsoft also understands and is able to deliver on the SMART Methodologies principals: Superior, Messaging, Analyze, Rationalize and Transform. This enables them to deliver best practice email migration projects by recommending superior solutions throughout the lifecycle of the Exchange deployment. From coexistence between platforms to content eDiscovery and archiving, Soarsoft has the ability to offer the project scope and ancillary technologies that will truly transform today and tomorrow’s migration process.”

By adopting the SMART methodology, Soarsoft is able to harness a refined end-to-end process for migrations, beginning with the correct analysis of the environment and continuing through to project signoff. This migration roadmap benefits organizations by ensuring zero downtime, simplifying complex migration processes through enhanced communication and ensuring reduced project timelines and therefore reduced costs. By leveraging a proven framework, SMART enables better planning and enhanced quality of messaging migrations.

Hathaway concludes, “Soarsoft sources best of breed technologies to meet the needs of our customers, and as such have found a comfortable fit with Binary Tree and the SMART methodology. Messaging platform migrations typically involve multiple complexities, including legacy data in third party archiving solutions, change management, user adoption challenges and more. This goes beyond a single technology of software tool, as it is not only the messaging platform that is affected by the migration. SMART methodology takes all of these aspects into account, and enhances our existing migration route. As messaging, archiving, migration and collaboration specialists, we are continuously seeking to improve our methodology and processes, as this will only be of benefit to both our organization and our customers.”

Binary Tree’s SMART messaging migration methodology will be launched at Microsoft TechEd Africa, held at the ICC in Durban from 16-19 April 2013.  Visit Binary Tree and Soarsoft Africa at Stand #20 at TechEd Africa.


Soarsoft Africa focuses on Archive, Migration, Messaging and Collaboration solutions, with a successful track record that spans over a decade.  Leveraging the experience gained from some of the largest and most complex implementations around the world to deliver cost effective and successful projects and solutions, Soarsoft remains product independent, but supports and implements what it considers to be trusted and proven solutions to meet specific customer requirements. Soarsoft Africa continues to evaluate its offerings to ensure they maintain market and technological leadership positions, so that clients are offered the very best advice when assessing products and solutions that will match their requirements.  Soarsoft Africa has offices in Johannesburg and Cape Town South Africa.  For more information on Soarsoft Africa, visit us online at


Binary Tree is the provider of SMART Exchange Migration software and solutions for migrating to Microsoft Exchange and Microsoft Office 365. Since 1993, Binary Tree and its business partners have helped over 6,000 customers around the world to migrate more than 25 million email users including powering many of the largest email migrations in the world. Binary Tree’s suite of software provides solutions for migrating from Exchange 2003/2007/2010/2013 and Lotus Notes to on-premises and online versions of Microsoft Exchange. Binary Tree is represented by business partners worldwide who provide specialized services and a proven methodology for guiding customers through complex transitions. Binary Tree is a Microsoft Silver ISV Partner, an IBM Advanced Business Partner, and is one of Microsoft’s preferred vendors for migrating to Microsoft Office 365. Binary Tree is headquartered in the New York metropolitan area with international offices in London, Paris, Stockholm and Sydney. For more information, please visit us online at  

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Binary Tree Media Contact:

Marcella P. Mazzucca

Tel. (908) 601-2333

Soarsoft Africa Media Contacts :

Soarsoft Africa

Chris Hathaway


Tel: 011-7812323


Evolution PR

Liesl Simpson

Tel: 011-4620628


About Us

Binary Tree is the provider of SMART Migration software and solutions for Microsoft Exchange, Active Directory and Windows Server environments. Since 1993, Binary Tree and its business partners have helped over 6,000 customers around the world to migrate more than 30 million email users including powering many of the largest messaging migrations in the world.