BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2018

ONLINE SALES GROW

1 JANUARY – 31 MARCH, 2018

  • The Group’s net sales fell 8.9 percent to SEK 169.2 million (185.7). Excluding currency effects sales fell 10.6 percent.
  • The gross profit margin was 57.1 percent (48.9).
  • Operating profit amounted to SEK 15.1 million (6.7).
  • Profit after tax amounted to SEK 14.9 million (5.0).
  • Earnings per share before and after dilution amounted to SEK 0.60 (0.18).

QUOTE FROM THE CEO

“The quarter’s biggest victory is that we ranked number 4 in our last consumer survey in Sweden among sports apparel brands, where the first three companies had a global turnover of nearly SEK 600 billion in 2017. Our journey has just begun,” noted CEO Henrik Bunge.


For further information, please contact:
Henrik Bunge, CEO, telephone +46 8 506 33 700
Daniel Grohman, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at May 17, 2018 at 17:30 am (CET).

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About Us

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2016 for about SEK 1,6 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 632 MSEK in 2016, with an average of 133 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

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