BJÖRN BORG HQ STRIPS DOWN FOR GOOGLE STREET VIEW "INSIDE"

Have you ever seen an office with staff dressed in nothing but underwear? If not, now is your chance. New Google maps feature Google Street View “Inside” lets googlers have a walk around office headquarters, hotels and other buildings at the comfort of their nearest computer screen. One of the first headquarters depicted are Swedish Fashion brand Björn Borg’s HQ in Stockholm, Sweden. An unusual sight for most, the liberated Swedes seem to be working in nothing but the brand’s underwear. A normal day at the office?

"We would never force anyone, but we are more than positive to our underwear champions. Having our employees openly show their love for our core products (underwear) helps the team spirit and lifts our brand focus” says Nanette Brink, Human Resources manager at Björn Borg.

"We keep office temperatures unusually high in this office. It keeps staff from getting sick during the Swedish winter months and has proven to have other up-sides as well”, reported Lotta Frisk, Office Manager at Björn Borg and in charge of wellbeing & working conditions.

Check out one of the coolest offices in Scandinavia at Google Street View "inside"  http://goo.gl/CDTPh - click the arrows or try the "fullscreen" button in the upper right corner of the player.

From your phone: Google Maps for iPhone  - new app with smart "see inside" integration.

For more information about Google Street View Inside: 

http://maps.google.com/help/maps/businessphotos/

http://www.google.se/intl/sv/help/maps/businessphotos/

Pernilla Johansson, phone: +46 8506 65513

E-mail:  pernilla.johansson@bjornborg.com

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About Us

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2016 for about SEK 1,6 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 632 MSEK in 2016, with an average of 133 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

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We would never force anyone, but we are more than positive to our underwear champions. Having our employees openly show their love for our core products (underwear) helps the team spirit and lifts our brand focus
Nanette Brink, Human Resources Manager, Björn Borg
We keep office temperatures unusually high in this office. It keeps staff from getting sick during the Swedish winter months and has proven to have other up-sides as well
Lotta Frisk, Office Manager, Björn Borg