Craig Green’s new collection: sports fashion capsule for Björn Borg.
In an art gallery in central Stockholm tonight, Craig Green presented his new sportswear capsule collection in collaboration with sports fashion brand Björn Borg.
A suggestive art installation mixing light, shadows and fashion, worked as the setting for the launch of the Craig Green x Björn Borg AW16 capsule collection. Static models showcased the monochrome pieces in black and cream white from podiums around the set. Award-winning London designer Craig Green has made a name for himself mixing minimal garments and dramatically sculptured body-pieces. His collection for Björn Borg marries the Green conceptual style with the function and performance of the Björn Borg heritage.
Said Craig Green:
“It has been thrilling and intriguing to create sportswear for both men and women. When the Björn Borg team asked if I was up for the challenge I just couldn’t resist. Mixing my own style with the utilitarian beauty of the Björn Borg heritage has resulted in a collection that I am very proud of”.
The collection consists of 20 pieces of clothing in off-white and black, and will be sold globally as of October 2016. Looks include padded trousers for men and women, performance running leggings and a lightweight technical raincoat with drawstring details, combining performance with fashionable sportswear in a conceptual mix.
JONAS LINDBERG NYVANG
Marketing Director
BJÖRN BORG AB
Tulegatan 11
SE-113 53 Stockholm, Sweden
Mobile: 46 707 66 30 22
Email: jonas.nyvang@bjornborg.com
BJÖRN BORG AB
Tulegatan 11
SE-113 53 Stockholm, Sweden
www.bjornborg.com
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