Paralympic champion Stefan Olsson appointed as Björn Borg Game Changer Ambassador, see his video

Swedish tennis player Stefan Olsson was born with Artogryphosis, a disability that led to a life in wheelchair. But nothing could stop Stefan from fulfilling his dream of becoming a full time professional tennis player. Today, Stefan is the reigning men’s Paralympic champion in tennis doubles, and represents Sweden in the Rio 2016 Paralympics Games.

      Many people don’t believe me when I say that I’m a professional tennis player, they are shocked and say it is impossible. I love to prove them wrong. Just like any athlete trying to reach top level, I have struggled, fought and put a lot of hours into my passion. The only difference is that my conditions are a bit different.

Stefan Olsson, 29, is the most recent athlete to be appointed as a Björn Borg Game Changer. The Björn Borg Game Changer Ambassadorship is a program where extraordinary individuals who pursue their dreams against all odds are appointed to represent the brand. 

– Stefan is a top ranked and extremely dedicated player. Tennis is in our DNA, and we are happy to announce that we can now include him as a Game Changer ambassador for our brand, says Jonas Lindberg Nyvang, Marketing Director, Björn Borg.

Stefan Olsson is currently ranked number 7 in the world and number 1 in Sweden. He has achieved outstanding results in the Swedish Masters, which he won 2005, 2007, 2009, 2010, 2011, 2012, 2013, 2014 and 2015. He has multiple titles in Masters, Wimbledon, US Open and recently qualified for Rio 2016 Paralympics. Stefan has represented Sweden in Athens 2004, Beijing 2008 and London 2012 – where he is reigning master after having won gold in doubles.

Björn Borg Game Changer Ambassador program includes following athletes among others: Stephanie Kurlow – hijabi ballerina; Zyrken – parkourist; Camila Rivarola – MMA fighter; Annika Naenfeldt – high diver. 

Video Stefan Olsson: https://youtu.be/w1DiUR-SYAg

Video other game changers: https://www.youtube.com/bjornborg

Press kit: https://www.dropbox.com/sh/5rvcn1f2jvvnw1k/AAALhDAX-XDZ2cfCBdbTbb9Ta?dl=0

Newsroom:  http://press.bjornborg.com/?p=3246

Pernilla Johansson, Head of PR, Björn Borg AB

Phone: 46 8 506 655 13

E-mail: pernilla.johansson@bjornborg.com

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2015 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK approximately 574 million in 2015, with an average of 132 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

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ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2016 for about SEK 1,6 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 632 MSEK in 2016, with an average of 133 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

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