THE SCENT OF A LEGEND

With a tightly strung racket he held a whole world spellbound. He was the defining rock star of tennis. The new Björn Borg fragrance Heritage honours this man; his impeccable sense of style and his spectacular success on court - all wrapped up in a stylish package of discrete coolness.

“It’s very interesting to see how a group of experts imagine the scent of my Heritage. The result is fantastic!” comments Björn Borg on the new fragrance.

Björn Borg Heritage is composed by the fragrance house behind perfumes like Boss Elements and Marc Jacobs Men to name a few.

The fragrance gives a sporty fresh first impression of bergamot, green apple and bamboo, crowned by touch of hot spice and finished off by an irresistibly manly finale of cedar, amber and musk . 

Björn Borg Heritage will be launched in spring 2013 and is available for him with an Eau de Toilette and a deodorant stick. It will be available in select stores and in the Björn Borg web shop at www.bjornborg.com .

EdT RRP: €45

Deodorant stick RRP: € 17.50

Pernilla Johansson, PR & Event Manager, Björn Borg AB.

Phone: 46 8 506 655 13

E-mail:  pernilla.johansson@bjornborg.com

About Björn Borg

The Group owns the Björn Borg trademark and its operations are focused on underwear. To that is offered sports wear and fragrances and through licensees also footwear, bags and eyewear. Björn Borg products are sold in around twenty markets, of which Sweden and Holland are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1,6 billion, at the consumer level. Group net sales amounted to approximately SEK 551 million as per December 31, 2012, with 139 employees. The Björn Borg share is listed on the Nasdaq OMX Nordic in Stockholm since 2007. 

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About Us

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2016 for about SEK 1,6 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 632 MSEK in 2016, with an average of 133 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

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Quick facts

Björn Borg Heritage. New fragrance out next week. Wear the legend.
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Quotes

It’s very interesting to see how a group of experts imagine the scent of my Heritage. The result is fantastic!
Björn Borg