UNFORGETTABLE NIGHT IN THE NAME OF FASHION CAPTURED BY ELEONORA CARISI

Björn Borg’s digital nightlife exhibition unforgettablenight.com presents a photo story experienced, captured and showcased by Eleonora Carisi – the fashion queen of Milan.  Eleonora is the fourth of six announced nightlife photographers to capture and exhibit their unforgettable night.

See the exclusive interpretation of Eleonora Carisi’s unforgettable night in the digital exhibition, containing fifteen photos from her night out in Milan. Get to see her point of view in a mysterious photo story mixed with elements of fashion events, champagne, giant cats and taxi rides. Eleonora describes how the power of the night affects her feelings, and her life. In a taxi ride through the city she reflects upon her passion to travel and see different parts of the world – which she does, always wearing the most impeccable latest fashion.

The concept store owner and business woman that managed to build her own huge fashion portal joujouvilleroy.com is, as all fashionistas, on the run and in the hot spot at all times. Her dedicated eye for fashion has given her a lot of attention and she travels the world attending up scale events. Eleonora studied marketing and communications but left this calling when she entered the fashion world for real. She now covers all the fashion shows she possibly can while running the popular concept store You You in Turin. 

#unforgettablenight

The unforgettable night online exhibition also offers the possibility for all nightlife enthusiasts to showcase photos from their own unforgettable nights. By hash tagging Instagram photos with #unforgettablenight your photos will automatically be included in the unforgettable exhibition at www.unforgettablenight.com

unforgettablenight.com The site is a digital exhibition wall for nightlife photographers from all around the world and will work as a photo feed available for anyone to join. The exhibition consists of videos and photos of Sven Marquardt and Pablo Frisk, the six young nightlife photographers, and anyone with an Instagram account. It is a photo exhibition, a nightlife guide and a source of inspiration for people living unforgettable nights. Initiated by Björn Borg. 

Björn Borg Says JA! To unforgettablenight shines a light on those millions of people who embrace nightlife and capture great moments with the eye of their lens – professionally or just for fun. Nightlife photographers who deserve more than just a photo credit even though they spent both time and effort to capture memories of the night. Through this online exhibition made for, and by people with different range of experience – nightlife photography will be celebrated as an art form.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Serena Fumaria

Björn Borg Italy

Phone: +39 348.7232732

E-mail: sf@negris.it

Pernilla Johansson, PR & Event Manager, Björn Borg AB.

Phone: +46 8 506 655 13

E-mail: pernilla.johansson@bjornborg.com

About Björn Borg

The Group owns the Björn Borg trademark and its operations are focused on underwear. To that is offered sports wear and fragrances and through licensees also footwear, bags and eyewear. Björn Borg products are sold in around twenty markets, of which Sweden and Holland are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1,6 billion, at the consumer level. Group net sales amounted to approximately SEK 551 million as per December 31, 2012, with 139 employees. The Björn Borg share is listed on the Nasdaq OMX Nordic in Stockholm since 2007. 

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About Us

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2016 for about SEK 1,6 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 632 MSEK in 2016, with an average of 133 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

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Fashion queen Eleonora Carisi tells the story of her most unforgettable night.
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