UNFORGETTABLE NIGHT WITH STUFFED ANIMALS AND WET BALLOON BATHS CAPTURED BY SAM HISCOX
Björn Borg’s digital nightlife exhibition unforgettablenight.com presents a photo story experienced, captured and showcased by Sam Hiscox – the fashion and nightlife photographer that travels the world in search of special moments to capture. Sam is the third of six announced nightlife photographers to capture and exhibit their unforgettable night.
See the exclusive interpretation of Sam Hiscox’s unforgettable night in the digital exhibition, containing fifteen photos from his night out in London, during a spontaneous and unexpected evening Sam and his crew roamed the streets of London. They paid for everything, the entire night, with coins only. They faced fighting men at a bowling alley, stuffed up animals in a closed down bar and jealous boyfriends chasing them in the street. A random encounter with a group of girls led them to a secret party, where they spent the last hours of their unforgettable night – in a bathtub with balloons.
As a freelance photographer based in Brighton and London, Sam captures nightlife in the UK and travels the world shooting for various magazines. Using 35mm film, his passion is to immortalize spontaneous and brief moments. With clients like Hermes and American Apparel he enjoys shooting fashion, nightlife and street photos. Sam’s work has been published in Disorder, Brighton Source and Spindle Magazine with clients and platforms like Don’t Panic, vice.com, Myspace and Ophelia Fancy.
NEXT WEEK: unforgettablenight with ELONORA CARISI, MILAN
Join the IT-girl that never leaves her apartment without her camera on a night spent in the name of fashion – a somewhat emotional night where she embraces the luxury of going out without a plan in New York. This Italian fashion enthusiast is the creative mind behind the popular blog joujouvilleroy.com, where she spreads the word about fashion, events and lifestyle both through articles and photos.
The unforgettable night online exhibition also offers the possibility for all nightlife enthusiasts to showcase photos from their own unforgettable nights. By hash tagging Instagram photos with #unforgettablenight your photos will automatically be included in the unforgettable exhibition at www.unforgettablenight.com
unforgettablenight.com The site is a digital exhibition wall for nightlife photographers from all around the world and will work as a photo feed available for anyone to join. The exhibition consists of videos and photos of Sven Marquardt and Pablo Frisk, the six young nightlife photographers, and anyone with an Instagram account. It is a photo exhibition, a nightlife guide and a source of inspiration for people living unforgettable nights. Initiated by Björn Borg.
Björn Borg Says JA! To unforgettablenight shines a light on those millions of people who embrace nightlife and capture great moments with the eye of their lens – professionally or just for fun. Nightlife photographers who deserve more than just a photo credit even though they spent both time and effort to capture memories of the night. Through this online exhibition made for, and by people with different range of experience – nightlife photography will be celebrated as an art form.
Pernilla Johansson, PR & Event Manager, Björn Borg AB.
Phone: 46 8 506 655 13
ABOUT BJÖRN BORG: The Group, which owns the Björn Borg trademark, is focused on underwear. Through licensees it also offers clothing, footwear, bags, eyewear and fragrances. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales through its own Björn Borg stores. Total sales of Björn Borg products in 2011 amounted to about SEK 1.7 billion at the consumer level, excluding VAT. Group net sales amounted to SEK 537 million in 2011, with 131 employees. The Björn Borg share is listed on Nasdaq OMX Nordic in Stockholm since 2007.