﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Cision News</title><link>https://news.cision.com</link><description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description><pubDate>Tue, 09 Jun 2026 07:02:58 GMT</pubDate><image><title>Cision News</title><width>146</width><height>60</height><link>https://news.cision.com</link><url>https://news.cision.com/Content/img/news-logo.png</url></image><item><title>Björn Borg releases home workout equipment range</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-releases-home-workout-equipment-range,c3251124</link><guid isPermaLink="false">cision3847895</guid><description><![CDATA[[image]          [image]       [image]

 

In its pursuit to inspire people to work out, and by doing so becoming more and getting more out of life, Swedish sports fashion brand Björn Borg is releasing a training equipment collection for home workouts. The range consists of four different functional training tools to make workout sessions at home easier and more inspiring.

Swedish sports fashion brand Björn Borg now expands its sports product range by adding training tools to the assortment. Due to the Covid-19 pandemic and the change in lifestyle and everyday activities it’s]]></description><pubDate>Thu, 10 Dec 2020 09:00:00 GMT</pubDate></item><item><title>Björn Borg to reach 78% sustainably sourced products in its Christmas collection</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-to-reach-78--sustainably-sourced-products-in-its-christmas-collection,c3241214</link><guid isPermaLink="false">cision3833984</guid><description><![CDATA[[image]

Swedish sports fashion brand Björn Borg continues its journey towards a fully sustainable range, offering 78% sustainably sourced products in its Christmas collection. Under the name B.Tomorrow, the brand guarantees that a minimum of 70% of the product material is sustainably sourced whenever the symbol is used.

Björn Borg has reached many milestones over the last few years as they work hard towards a fully sustainable range. As of 2020, all Björn Borg’s male underwear, sportswear and swimwear are sustainable according to the company’s B.Tomorrow definition – a minimum of 70%]]></description><pubDate>Mon, 23 Nov 2020 09:00:00 GMT</pubDate></item><item><title>BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2020</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-ab-interim-report-january---june-2020,c3170104</link><guid isPermaLink="false">cision3736517</guid><description><![CDATA[APRIL 1 – JUNE 30, 2020   

  · The Group’s net sales increased 4.4 percent to SEK 148.0 million (141.7). Excluding currency effects, sales rose 8.0 percent.
  · Net sales for own e-commerce increased 77 percent to SEK 20.3 million (11.5). Net sales for own e-commerce and e-tailers amounted to SEK 50.1 million (31.6), an increase of 58 percent.
  · The gross profit margin was 49.1 percent (55.4).
  · The operating loss amounted to SEK –13.4 million (–1.7).
  · The loss after tax amounted to SEK –18.8 million (–2.3).
  · Earnings per share before and after dilution amounted to SEK –0.]]></description><pubDate>Tue, 18 Aug 2020 05:30:00 GMT</pubDate></item><item><title>REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING 2020</title><link>https://news.cision.com/bjorn-borg/r/report-from-bjorn-borg-s-annual-general-meeting-2020,c3144684</link><guid isPermaLink="false">cision3707009</guid><description><![CDATA[The Annual General Meeting of Björn Borg AB was held at 10.00 a.m. on 30 June 2020 at the company’s offices in Stockholm.
Financial accounts and disposition of the company’s profit

The Annual General Meeting adopted the parent company’s and the consolidated income statement and balance sheet for the year 2019. The Annual General Meeting resolved that no dividend shall be paid to the shareholders, instead the total profit amounting to SEK 139 337 030 is being carried forward.

Directors and remuneration

The Directors Alessandra Cama, Anette Klintfält, Fredrik Lövstedt, Mats H Nilsson]]></description><pubDate>Tue, 30 Jun 2020 08:45:00 GMT</pubDate></item><item><title>Further update on the impact of the Corona virus on the Björn Borg Group</title><link>https://news.cision.com/bjorn-borg/r/further-update-on-the-impact-of-the-corona-virus-on-the-bjorn-borg-group,c3140213</link><guid isPermaLink="false">cision3702116</guid><description><![CDATA[As previously communicated, the outbreak of the Corona virus has negative impact on the Björn Borg Group’s business.

Björn Borg continues to take measures to minimize the negative effects of the outbreak and plans to reduce the number of employees with approximately 19. persons at the headquarters in Stockholm during 2020, after negotiations with relevant unions have been concluded. The estimated annual savings from the planned staff reduction is approximately SEK 20 million.
The company continues to see negative effects of the outbreak in the retail market with significantly reduced]]></description><pubDate>Wed, 24 Jun 2020 07:00:00 GMT</pubDate></item><item><title>Björn Borg Annual Report 2019</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-annual-report-2019,c3129966</link><guid isPermaLink="false">cision3689910</guid><description><![CDATA[The Björn Borg Annual Report and Sustainability Report for 2019 are now available at the corporate website

https://corporate.bjornborg.com/en/section/investors/annual-reports/

https://corporate.bjornborg.com/en/section/sustainability/sustainability-reports/

The Björn Borg Group

The Björn Borg Group owns and develops the Björn Borg brand. The focus of the business is underwear, sports apparel and bags as well as the licensing of footwear, eyewear and home products (bedding and towels). Björn Borg products are sold in around 20 markets, of which Sweden and the Netherlands are the]]></description><pubDate>Tue, 09 Jun 2020 10:00:00 GMT</pubDate></item><item><title>Notice of the Annual General Meeting of Björn Borg AB (publ)</title><link>https://news.cision.com/bjorn-borg/r/notice-of-the-annual-general-meeting-of-bjorn-borg-ab--publ-,c3121953</link><guid isPermaLink="false">cision3678152</guid><description><![CDATA[The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 30 June 2020 at 10.00 a.m., at the company's premises, at Tulegatan 11, Stockholm, Sweden. Registration starts at 9.30 a.m.
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.

 

Notification of attendance

Shareholders who wish to attend the meeting must, firstly, be listed in the shareholders' register maintained by Euroclear Sweden AB]]></description><pubDate>Thu, 28 May 2020 08:00:00 GMT</pubDate></item><item><title>BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2020</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-ab-interim-report-january---march-2020,c3112555</link><guid isPermaLink="false">cision3666656</guid><description><![CDATA[JANUARY 1 – MARCH 31, 2020                

  · The Group’s net sales decreased 8.6 percent to SEK 172.0 million (188.2). Excluding currency effects, sales were down 10.4 percent.
  · Net sales for own e-commerce increased with 23 percent to SEK 17.5 million (14.2). Net sales for own e-commerce and e-tailers amounted to SEK 52.7 million (53.4), a decrease of 1.4 percent.
  · The gross profit margin was 54.1 percent (56.8).
  · Operating profit amounted to SEK 7.2 million (18.5).
  · Profit after tax amounted to SEK 10.6 million (16.9).
  · Earnings per share before and after dilution]]></description><pubDate>Thu, 14 May 2020 17:00:00 GMT</pubDate></item><item><title>Björn Borg announces new date for the annual general meeting and updates the financial calendar</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-announces-new-date-for-the-annual-general-meeting-and-updates-the-financial-calendar,c3109538</link><guid isPermaLink="false">cision3662750</guid><description><![CDATA[As previously communicated Björn Borg AB has decided to postpone the annual general meeting due to the Corona virus. Instead of the previously announced date, the annual general meeting will be held on June 30, 2020 and the notice convening the annual general meeting will be issued no later than four weeks prior to the meeting.

Björn Borg has further communicated that the spread of the Corona virus has caused a strained work situation within the Group and also affected the audit. Björn Borg therefore postpones the publication of the annual report for the financial year 2019 to June 9,]]></description><pubDate>Tue, 12 May 2020 09:30:00 GMT</pubDate></item><item><title>Björn Borg announces date of the annual general meeting and updates financial calendar</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-announces-date-of-the-annual-general-meeting-and-updates-financial-calendar,c3100654</link><guid isPermaLink="false">cision3651158</guid><description><![CDATA[As previously announced, Björn Borg AB has postponed its annual general meeting due to the Corona virus. The annual general meeting will be held on June 18, 2020 and the notice convening the annual general meeting will be issued no later than four weeks prior to the meeting.
The spread of the Corona virus has caused a strained work situation within the Group and also affected the audit. Björn Borg therefore postpones the publication of the annual report for the financial year 2019 to May 14, 2020.]]></description><pubDate>Wed, 29 Apr 2020 13:00:00 GMT</pubDate></item><item><title>Update on the impact of the Corona virus on the Björn Borg Group</title><link>https://news.cision.com/bjorn-borg/r/update-on-the-impact-of-the-corona-virus-on-the-bjorn-borg-group,c3094457</link><guid isPermaLink="false">cision3642562</guid><description><![CDATA[As previously communicated, Björn Borg AB estimates that the outbreak of the Corona virus will have substantial negative financial impact on the Björn Borg Group’s business.
The extent of such impact is difficult to assess, but the company continues to see negative financial effects of the outbreak and therefore estimates that both the turnover and the operating profit, partly during the first quarter, but mainly during the second and third quarters in 2020, will be less than the corresponding periods during 2019. Björn Borg maintain the long-term financial objectives previously communicated,]]></description><pubDate>Wed, 22 Apr 2020 13:00:00 GMT</pubDate></item><item><title>BJÖRN BORG POSTPONES THE ANNUAL GENERAL MEETING</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-postpones-the-annual-general-meeting,c3086934</link><guid isPermaLink="false">cision3631399</guid><description><![CDATA[Due to the situation that the outbreak of the Corona virus has caused, Björn Borg AB has decided to postpone the annual general meeting 2020.
The annual general meeting will be held on June 30, 2020 at the latest in accordance with current legislation. The notice convening the annual general meeting will be issued no later than four weeks prior to the meeting.

Björn Borg has updated the financial calendar, and intends to publish the annual report on April 30, 2020. Should this date need to be changed, Björn Borg will announce this through a press release.]]></description><pubDate>Tue, 14 Apr 2020 11:00:00 GMT</pubDate></item><item><title>Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB</title><link>https://news.cision.com/bjorn-borg/r/proposal-by-the-nomination-committee-regarding-the-board-of-directors-in-bjorn-borg-ab,c3080791</link><guid isPermaLink="false">cision3623941</guid><description><![CDATA[Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.
The Nomination Committee proposes that the Board of Directors shall consist of five directors. The Nomination Committee proposes to re-elect Alessandra Cama, Anette Klintfält, Fredrik Lövstedt, Mats H Nilsson and Heiner Olbrich as members of the Board of Directors. Christel Kinning and Göran Carlson have declined re-election. The Nomination Committee proposes that Heiner Olbrich is re-elected as Chairman of the Board of Directors.]]></description><pubDate>Fri, 03 Apr 2020 11:00:00 GMT</pubDate></item><item><title>The Björn Borg Group is affected by the corona virus – withdraws proposal for shareholder dividends</title><link>https://news.cision.com/bjorn-borg/r/the-bjorn-borg-group-is-affected-by-the-corona-virus---withdraws-proposal-for-shareholder-dividends,c2830851</link><guid isPermaLink="false">cision3605446</guid><description><![CDATA[The outbreak of the Corona virus has led to significant changes in the world around us and affects the Björn Borg Group negatively. The extent of the impact is currently not possible to estimate, but the outbreak may have substantial negative financial impact on the Björn Borg Group’s business.
In particular, Björn Borg notes that the general development and/or decisions of the authorities in the countries in which the company conducts its business, among other things lead to, or may lead to, reduced demand on the retail market, potential disturbance in the distribution chain, unfavourable]]></description><pubDate>Fri, 20 Mar 2020 19:30:00 GMT</pubDate></item><item><title>Swedish sports fashion brand Björn Borg continues collaboration with DPM Studio for SS20</title><link>https://news.cision.com/bjorn-borg/r/swedish-sports-fashion-brand-bjorn-borg-continues-collaboration-with-dpm-studio-for-ss20,c2984192</link><guid isPermaLink="false">cision3587772</guid><description><![CDATA[[image] [image] [image] 

Following up the popular AW19 collaboration, Björn Borg and DPM Studio are now continuing their partnership with a new capsule collection for SS20.

The London based designer Hardy Blechman joins forces with sports fashion brand Björn Borg for a new capsule collection SS20, following up the previous DPM release in AW19. This season’s collaboration offers a tiger-striped pattern that travels across Sports Apparel categories for both men and women.

”Building on a traditional Tigerstripe base, DPM: Tigerstripe Murale nods toward camouflage of the Vietnam war]]></description><pubDate>Sun, 01 Mar 2020 09:00:00 GMT</pubDate></item><item><title>BJÖRN BORG AB INTERIM REPORT JANUARY – DECEMBER 2019</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-ab-interim-report-january---december-2019,c3040855</link><guid isPermaLink="false">cision3574454</guid><description><![CDATA[OCTOBER 1 – DECEMBER 31, 2019         

  · The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent.
  · Net sales for own e-commerce and e-tailers amounted to SEK 51.5 million (45.0), an increase of 14.3 percent.
  · The gross profit margin was 50.8 percent (55.5).
  · Operating profit amounted to SEK 1.4 million (16.0).
  · The loss after tax amounted to SEK 2.7 million (+14.6).
  · Earnings per share before and after dilution amounted to SEK –0.11 (0.58).

JANUARY 1 – DECEMBER 31, 2019

  · The Group’s]]></description><pubDate>Fri, 21 Feb 2020 06:30:00 GMT</pubDate></item><item><title>Björn Borg and Joel Kinnaman announce collaboration to inspire more people to work out</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-and-joel-kinnaman-announce-collaboration-to-inspire-more-people-to-work-out,c2981234</link><guid isPermaLink="false">cision3505800</guid><description><![CDATA[Swedish sports fashion brand Björn Borg is initiating a global collaboration together with actor Joel Kinnaman starting at the beginning of 2020.
[image]

The long-term collaboration will  include campaigns and messages in paid as well as owned channels, where Joel Kinnaman will be the new global face of all product categories – underwear and sportswear.

The collaboration aims to inspire more people to work out by highlighting the many benefits of exercising; a common goal that both parties share.

”We strongly believe in Joel’s ability to inspire both men and women to start]]></description><pubDate>Wed, 04 Dec 2019 10:00:00 GMT</pubDate></item><item><title>BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2019</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-ab-interim-report-january---september-2019,c2962138</link><guid isPermaLink="false">cision3480337</guid><description><![CDATA[JULY 1 – SEPTEMBER 30, 2019          

  · The Group’s net sales increased 13.5 percent to SEK 230.6 million (203.1). Excluding currency effects, sales rose 11.5 percent.
  · Net sales for own e-commerce and e-tailers amounted to SEK 57.8 million (49.5), an increase of 16.9 percent.
  · The gross profit margin was 52.5 percent (57.7).
  · Operating profit amounted to SEK 33.1 million (37.0).
  · Profit after tax amounted to SEK 27.0 million (29.0).
  · Earnings per share before and after dilution amounted to SEK 1.07 (1.15).

JANUARY 1 – SEPTEMBER 30, 2019

  · The Group’s net]]></description><pubDate>Fri, 15 Nov 2019 06:30:00 GMT</pubDate></item><item><title>Björn Borg in collaboration with Brittish fashion designer Liam Hodges</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-in-collaboration-with-brittish-fashion-designer-liam-hodges,c2927858</link><guid isPermaLink="false">cision3440136</guid><description><![CDATA[Swedish sports fashion brand Björn Borg drop their new collaboration – a limited edition collection with hyped fashion designer Liam Hodges.
[image]

Liam has been labeled as a designer for the mad and bad ones with influences drawn from the modern male subcultures, English Paganism, Hip-Hop, Skatewear, and Post-Punk. His unique approach to fashion and his Brittish heritage has made him into one of the most interesting designers today.

Since 2013, Liam Hodges has been running his own brand which is a luxury streetwear brand for those who forsake conformity each and every day. When Liam’]]></description><pubDate>Tue, 08 Oct 2019 13:20:51 GMT</pubDate></item><item><title>Listen to the workout symphony that makes you smarter</title><link>https://news.cision.com/bjorn-borg/r/listen-to-the-workout-symphony-that-makes-you-smarter,c2899265</link><guid isPermaLink="false">cision3406384</guid><description><![CDATA[Science shows that training makes you smarter. So does classical music. Björn Borg decided to combine the two to see if it was possible to create the world’s smartest workout symphony. By composing a classical piece with a BPM of 123, this unique symphony will increase your endurance – and also raise your IQ.
Swedish sports fashion brand Björn Borg continues to explore what’s happening in our brains when we work out. Together with a training expert, a neurologist and a classical music composer they now present the world’s smartest workout track, titled ”Symphonia Exercitii Et Intelligentiae”.]]></description><pubDate>Mon, 09 Sep 2019 13:19:20 GMT</pubDate></item><item><title>BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2019</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-ab-interim-report-january---june-2019,c2882138</link><guid isPermaLink="false">cision3386294</guid><description><![CDATA[APRIL 1 – JUNE 30, 2019      

  · The Group’s net sales increased 1.0 percent to SEK 141.7 million (140.3). Excluding currency effects, sales fell 2.2 percent.
  · Net sales for own e-commerce and to e-tailers amounted to SEK 32.1 million (31.0), an increase of 3.5 percent.
  · The gross profit margin was 55.4 percent (59.9).
  · The operating loss was SEK 1.7 million (+2.9).
  · The loss after tax amounted to SEK 2.3 million (+1.5).
  · Earnings per share before and after dilution amounted to SEK –0.09 (0.06).

JANUARY 1 – JUNE 30, 2019 

  · The Group’s net sales increased 6.6]]></description><pubDate>Fri, 16 Aug 2019 05:30:00 GMT</pubDate></item><item><title>Report from Björn Borg’s Annual General Meeting 2019</title><link>https://news.cision.com/bjorn-borg/r/report-from-bjorn-borg-s-annual-general-meeting-2019,c2813444</link><guid isPermaLink="false">cision3302624</guid><description><![CDATA[The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 14 May 2019 at the company’s offices in Stockholm.

The Annual General Meeting adopted the income statement and balance sheet, the consolidated income statement and the consolidated balance sheet for the year 2018. The Annual General Meeting resolved that no dividend be paid to the shareholders for the year 2018. Instead of a dividend, the Annual General Meeting resolved on a share redemption program as set out below.
Directors

The Annual General Meeting resolved to re-elect the Directors Alessandra Cama, Göran Carlson,]]></description><pubDate>Tue, 14 May 2019 17:01:50 GMT</pubDate></item><item><title>BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2019</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-ab-interim-report-january---march-2019,c2812421</link><guid isPermaLink="false">cision3302554</guid><description><![CDATA[SALES GROWTH
1 JANUARY – 31 MARCH, 2019

  ·  The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent.
  ·  Net sales for own e-commerce and e-tailers amounted to SEK 53.0 million (35.6), an increase of 48.9 percent.
  ·  The gross profit margin was 56.8 percent (57.1).
  ·  Operating profit amounted to SEK 18.5 million (15.1).
  ·  Profit after tax amounted to SEK 16.9 million (14.9).
  ·  Earnings per share before and after dilution amounted to SEK 0.67 (0.60).

QUOTE FROM THE CEO
“We have never generated]]></description><pubDate>Tue, 14 May 2019 15:30:00 GMT</pubDate></item><item><title>Björn Borg Annual Report 2018</title><link>https://news.cision.com/bjorn-borg/r/bjorn-borg-annual-report-2018,c2791101</link><guid isPermaLink="false">cision3272029</guid><description><![CDATA[The Björn Borg Annual Report and Sustainability Report for 2018 are now available on the corporate website:

https://corporate.bjornborg.com/en/section/investors/annual-reports/.

https://corporate.bjornborg.com/en/section/sustainability/sustainability-reports/ 

As previously communicated, the Björn Borg Annual General Meeting will be held on May 14, 2019, at the Björn Borg Head Quarters, Tulegatan 11, 113 53 Stockholm. Please register for the AGM through the company website at  

https://corporate.bjornborg.com/en/annual-general-meeting-2019/ 

Björn Borg Group

The Björn Borg]]></description><pubDate>Wed, 17 Apr 2019 10:00:00 GMT</pubDate></item></channel></rss>