BKV Advertising Adds 25 Google Analytics Qualified Individuals
Agency becomes one of few to integrate qualified analytics expertise into every offering.
ATLANTA, GA August 13, 2014 – BKV employees have been hard at work over the past few months learning and studying the extremely robust web analytics tool and testing platform, Google Analytics. Over 25 employees successfully underwent training and passed the exam in June, becoming Google Analytics qualified.
According to Jerelle Gainey, VP, Technology and Data Services at BKV, “With BKV’s new qualification, we are able to leverage the power of Google Analytics, make sense of the complex data, set up tests, create custom reports, custom variables and advanced segments which all clients are able to benefit from.”
As a result of this recently launched Google Analytics training program for all employees, BKV is one of the few full-service agencies who can boast of having indoctrinated web analytics expertise into every part of the agency’s marketing efforts and service offerings.
The training program focused first on learning the fundamentals of digital measurement planning which include important foundational steps such understanding and document client business objectives, aligning a company’s web strategies with their business objectives and assisting clients in developing their tactics to meet these objectives. Each team member was then trained on the intricacies of configuring Google Analytics (or alternative web analytics solutions) to collect the necessary data to measure the KPIs and metrics that define success for clients’ businesses objectives. Finally, employees went through an intense multi-week training program focusing on leveraging web analytics to inform content recommendations; optimize PPC, Display, SEO and Social strategies; measure the effectiveness of cross-channel marketing efforts; perform website optimizations; develop A/B Testing scenarios; implement segmentation of website traffic and much more to ensure the success of clients’ online presence.
As of this writing, BKV has over 25 Google Analytics Qualified individuals spanning across their Media, Creative, Analytics and Account Services teams, setting the agency apart from their full-service competitors.
In addition to their Google Analytics Qualification Program, BKV has also instituted a formal Google Adwords Certification program for all new media team members and Google Tag Manager Training for their measurement and analytics team. The agency’s Google Analytics Qualification and Google Adwords Certification programs support BKV’s commitment to the continuous development of their staff and leadership in the search management and web analytics industries.
Contact: Virginia Doty
404-233-0332 Ext. 105
BKV is a full-service direct and digital advertising agency that specializes in using data-driven strategies that drive business results. BKV’s client portfolio includes local, national and global brands. The agency provides digital and traditional media services, including creative design, web development, CRM, paid media (online and offline), SEO, Social Media, Digital PR, Direct Mail, DRTV, Database Management, Analytics and Data Modeling. For more information, visit http://www.bkv.com.